he last year has been a period of great changes in digital marketing, which will undoubtedly influence trends when applying digital marketing strategies in 2022. Changes in algorithm and in Google’s SERP, Italy Phone Number List metaverse or perspective of a world without cookies have been the main headaches of marketers. Therefore, if you want to know what are the next steps to take in your digital marketing strategy, do not miss this post on digital marketing trends in 2022 . You may be interested in : Master in Marketing Digita l INDEX OF CONTENTS Digital Marketing Trends for 2022 Next year will be an especially important year at the level of digital strategy, and more so with the situation we are experiencing. There is a saturation of products without differentiation , being able to find the same in hundreds of stores, be they small, medium, let’s talk about Amazon or Aliexpress.
This situation means that, in order to differentiate ourselves, we have to put much more effort into developing a good brand experience strategy . Jesús Nieto, professor of the Master in Digital Marketing , believes that “the pandemic has driven the evolution of digital marketing, forcing many companies to take it more seriously and invest more in digital visibility. This has led to increased competition and an increase in the cost of buying digital media. ‘ 1 # Irruption of the metaverse, virtual reality and augmented reality We haven’t heard of Second Life in a long time . Even surely you have ever wondered what would have happened to that project that caused so much talk in the middle of 2000. Well, it has only been necessary for Facebook to have announced its name change to Meta and declared its intentions to make a strategic commitment to this format so that we marketers have paid attention to this matter.
The metaverse is a digital reality that we will access through special devices, such as virtual or augmented reality glasses, in which we can interact with other users. Each of these users will have an avatar (their character in the virtual world) and will interact through objects in immersive worlds. We speak of a second digital reality in which we can interact with our friends, work with our colleagues, enjoy our partners and even have a job in the digital space. We all know that Facebook is a company that lives by selling ads. Therefore, during 2022 we must remain vigilant to see how digital marketing evolves with respect to the metaverse. 2 # Welcome to a world without cookies The changes in legislation to guarantee and protect the privacy of users, together with the measures taken by Apple and Google in their Chrome browser to increase the privacy of their users, have brought us upside down in recent months. Some ad platforms like Facebook’s have been seriously affected, and we’ve seen audience and remarketing audience sizes drop , conversions drop, and their automated bidding algorithms for sale and conversion compromised. In this sense, in 2022 we will bet on first-hand data.
The so-called first party data . In addition, we will have to invest in the management and unification of the data that we collect from each user and begin to establish the future of a world without cookies . On the other hand, we will also see how Google and Facebook, which are already working on it, offer us alternatives. However, it remains to be seen whether they will be as effective as before. 3 # Quality content VS quantity of content The core updates carried out by Google this year have made it clear that Google wants to provide reliable and quality answers to users. For this reason, it will take into account the authority of the domain for a certain topic and the authority of the content writer. He has also made it clear that he increasingly understands the intentionality of the user’s search. Therefore, it will search for the best answer to each search intent. The changes in the SERPs will also make us think about what new opportunities exist, taking into account that Google is giving more and more results so that users do not leave Google by introducing new snippets . 4 # Featured snippets in Google searches As we have discussed, Google will continue to be fundamental in digital marketing.
This year we have seen one of the biggest changes in the SEO industry. With the growth of mobile and voice searches, users are changing the way they use search engines like Google. Being number one on the SERP results pages is no longer necessarily the goal we should aspire to. You have probably noticed that your own search and browsing behavior has changed in recent years due to changes in Google and the fact that we search for information faster when we are on the go. 15 digital marketing trends in 2022 to succeed on the internet – image 1024×485 The featured fragments or featured snippets and other information in the SERP imply that it is no longer necessary to click on a website to get the information you’re looking for . It’s right there on the Google search results page. This information can appear in many places, but the most searched position is right at the top of the page, before the list of organic pages. Over 60% of search results returned by Google are now featured snippets.