Selling software is a task that requires the best sales and marketing practices. Every year new solutions arise with innovative and highly developed proposals, which makes this market increasingly competitive and demanding. Tatiana Grapsas May 15, 20 | 12 min read how to sell software To transform your tool into an attractive option for your ideal client, you need to implement actions and strategies that contribute to their positioning and exposure, Panama Phone Number List showing potential consumers that your product is a solution to their problem. In this article you will learn the most efficient ways to sell software and the key techniques to obtain the expected results. Continue reading! The importance of establishing a business process to sell software Before delving into actions and strategies, let’s see, for sure, why a good Marketing process is so important to sell software.
It is quite common to find companies that, when launching different types of software , make some mistakes that end up compromising the reach and success of the product in the long term. Most of the problems are related to: the lack of adaptation to the target audience ,failure to identify opportunities, sales efforts to people who are not yet ready for the time of purchase, little or no support in customer service, among other issues. It was from these errors that many SaaS ( Software as a Service ) companies identified the need to implement better business processes, with pre-established strategies and solutions of proven effectiveness. 9 Marketing strategies for your software To generate the first demands for a software, it is essential to implement consistent and effective Marketing actions .
At this point you will see what are those good practices that will translate into new clients and business opportunities. 1. Create a solid website The website is essential for your software to gain more visibility on the Internet and, as a consequence, win a greater number of customers. It works as the main sales channel of your business and should gather all the information that your audience considers relevant to their purchase decision . Include aspects such as:your value proposition ; the full functionalities of your software; prices, plans or offers; customer references and testimonials; mentions and legal conditions of use; contact information, such as a chat, email, or phone number; Efficient call-to-action to incentivize the purchase or trial of your software. It is also very valuable to implement UX writing in the pages that talk about the software, as a means to boost product-led-growth and improve the user experience. 2.
Define your Buyer Persona For your Marketing and sales strategies to present results, it is essential that you direct your efforts towards the right audience . In the attempt to achieve this, you can work on the concept of Buyer Persona , used by companies from the most diverse segments, especially to develop Digital Marketing actions . Buyer Personas are semi-fictional representations of your ideal buyers . They are built from their demographic, socioeconomic and behavioral data, taking into account their habits, needs and main challenges, among other aspects. These profiles allow you to structure your strategies, adapting your language and creating specific and segmented content so that you can reach the ideal customer and, in this way, increase your conversions. 3. Build a Content Marketing strategy Producing content of interest to your audience helps to sign your software in the digital sphere.
Once you structure a content strategy and index (with the help of SEO ) pages of your corporate blog, you increase the chances that your potential clients will find you when they search for your solution in search engines . And more: if the content is relevant, the public will feel even more confident to negotiate with your company. When we deal with content in the field of technology , they are also an effective option to educate the public regarding the use of the software and solve the main doubts about the service, resulting in a reduction in costs with attention and support. I could not forget the SEO oriented to the public and the characteristics of these types of companies . In addition, Content Marketing is currently one of the cheapest means to promote a business . You can implement this strategy through professionals who work internally in your company or, better yet, delegating the main tasks to companies specialized in the subject, with a successful and proven track record. 4.
Use interactive content If you want to overcome the barriers of Traditional Marketing, a good alternative is interactive content . These formats stimulate the audience, engaging them through a dynamic and participatory experience. On the Internet, it is common to find them in:calculators, quizzes, infographics , e-books and whitepapers with animations, among others. Interactive content attracts the attention of consumers who are increasingly overloaded with information, often without quality or relevance. In addition, they allow the extraction of user data , since it requires the potential client to interact and provide some type of information. You can explore this resource to learn more about their buying power, their pains, needs and expectations. Here you can review an interactive infographic on why it is worth hiring Rock Content, which we made with data and factors that explain it. 5. Apply the Inbound methodology The Inbound Marketing aims to make the customer look at the business, rather than the company conquers the client actively.
Among other things, this methodology works a series of actions to attract the potential client to the blog or website and, from this contact, establishes a relationship through personalized and segmented content . Attraction strategies are exclusively used to win over people who are truly interested in your solution, resulting in an audience with high conversion potential . 6. Automate your Marketing processes Marketing automation allows you to create a structure nutrition leads , scalable way, considering the day’s buying potential customers. Sending automatic emails, assigning or removing tags, monitoring what your customers and leads say about your brand on social media, identifying business opportunities, are just some of the examples of the use of automation in Marketing . With the smart help of these resources, you can increase your software sales, improve customer retention, and lower your cost of ownership.
In this complete ebook that we produced you will find more detailed information about Marketing automation and its possibilities. 7. Produce success stories and testimonials There is nothing more effective for a product sales than other buyers sharing how the solution served them well and solved their main pains. Have you heard the saying “against facts there are no arguments”? This is how the success stories of your clients work , who will check with potential buyers how your business provides real results. If you have a client who had a successful story with the help of your solution, invite them to share their experience – either as a written testimonial or a video – and spread it on your Marketing channels.