Digital Marketing, not everything is competition, there is also collaboration and win-win. When it comes to educating a type of public or audience, webinars emerge as a platform for exposing topics relevant to the type of client you want to attract. Likewise, taking advantage of this channel to add strategic alliances that allow you to acquire more credibility and authority, is an excellent way to apply Content Marketing for technology companies. But how can you use this strategy for compounding or conversion? Well, it is important that in your Landing pages , there is a registration form so that users receive news and notifications of your webinars.
On the other hand, you should also study what type of topic is the one that generates the most engagement with your audience and what organization or company can provide them with the most value. In addition, with the birth of streaming platforms, such as IGTV from Instagram or Facebook Live , it is much easier to catapult results, and it has transformed the way in which companies approach their audience. For an IT company, this type of event is essential, since much of its niche uses and prefers these channels to stay updated. Lastly, webinars and live broadcasts can be used to physically bring your product or service closer to your audience. For example, taking advantage of the power of dissemination and impact of these platforms to promote seminars, events or workshops, which unites the physical spectrum with the digital one.
There are excellent software on the market for conducting corporate webinars, such as: Webinar Jam; Stream Yard; Go To Webinar; Google Hangouts; Zoom ; Live Stream; and others. 2. Tutorials on the management and use of the software that you sell This type of strategy, as you may have guessed, is bottom of the funnel. That is, the customer has passed the stage of attraction and consideration about your brand, products and services, which means that they are ready to learn the direct benefits and use of your offer. If you weren’t applying this, don’t worry, ignoring the benefits and reach of audio and video today is something many brands still do. But, we can tell you something, they are losing money. Digital Marketing experts have been saying it for years, blog and whitepaper content are good strategies, but they are no longer enough. Integrating these strategies with experimenting with new formats is key to attracting new audiences and gaining authority.
When a user enters your site or your blog, they should find materials that teach them how your products or services can help them change their experience or solve a pain or problem . This, from a personal and professional point of view. Today’s audiences need to know the why, how and when your offer is relevant to them, which leads them toward more objective decision making . Let’s go with an example. Your Buyer Personas require that you constantly educate and instruct them through content. Information to master your products and services as tutorials, on channels like YouTube, Facebook or your blog, will help them understand the value of what they bought. In addition, since technology is synonymous with evolution, you must guide your audience with publications that teach them to take advantage of the benefits of your catalog. 3. Interactive content to simulate the experience Now, as part of the intentions to provide your audience with Smart Contents , that is, content that best suits the phase of the funnel where they are, personalization is a crucial part of Content Marketing for technology companies. The interactive content , are an innovative way to generate engagement and cause the interaction with your brand. These types of materials, unlike blog posts, are more creative, visual and optimized to drive conversion.
These are some channels that you can take advantage of for this strategy: Interactive videos For example, interactive 360 ° videos , available on Facebook or those that require a command such as YouTube or Netflix, offer a little more connection with the audience by allowing them to “exploit” the content more thoroughly and feel active participants. in its construction process. Quizzes or surveys Portals like BuzzFeed have harnessed the power of interactive content to form audiences and strengthen their authority. Materials such as “Discover which Marvel character you are” create an emotional connection with the public, which increases visits to a site and, with it, the conversion rate. In technology websites, these resources are very interesting, since they allow the user to ask strategic questions, such as:How familiar are you with Saas technologies? What is the biggest challenge you face in your area of activity in the company? Among these metrics, which one can you consider as your main KPI currently? What results do you hope to achieve with a software solution? What is the biggest risk that digital transformation represents for your company right now? User responses to each of these questions become extremely valuable data to qualify them and understand their main needs.