These days, more and more entrepreneurs are encouraged to open their business online. Ivan de Souza Apr 5, 20 | 7 min read The e – commerce takes years to grow, but 2020 is still an exceptional case: consumers purchase online more than ever, making this year the perfect time to embark on the ecommerce And start selling online! In this article we want to explain step by step everything you need to know and do to start your own online business. From how to choose what and who to sell to how to start promoting your business. Prepared? We started! Choose a market niche Find Belarus WhatsApp Number List the perfect product and supplier Set up your tent Get it ready Essential sections Payment methods Reviews (2) Promote your business! Choose a market niche Before you start setting up your business, it is very important that you decide who you want to address with it. The idea of selling to everyone may sound tempting, but you know what they say: if you try to please everyone, you will end up not liking anyone. That is why we always recommend finding your niche : a group of people with a specific interest or tastes that you know from within. Do you have any hobbies or concerns? Surely many other people share your tastes. For example, you can go to yoga lovers, skateboarders, animal lovers … Anything goes! The important thing is that you know what interests them and respond to their needs. If you opt for a niche that you know from within, you will start with an advantage: you will know where your niche moves and the social networks it uses.
And you can promote your business more easily! You will offer them exactly the products they want and need, and they will fall in love with your business. You can be aware of any new trend or need that may arise and adapt your business according to these changes. You know: before taking action, find your target audience! The closer their interests and yours are, the better. Choose the perfect product and supplier Now that you have a niche to target, it will be easier for you to move on to the next step: choosing what to sell. Naturally, it will have to be something that fits your needs, and the more unique it is, the better! A good way to do this is by selling everyday products such as leggings, t-shirts or posters with your design. Thus, you will offer a product that your buyers will be able to use on a daily basis and that no other online seller could copy. When you have the product in mind, look for a supplier to help you sell it! It is important that you think about your product before you start looking for your supplier. Otherwise, you will end up losing yourself among the myriad of options that the internet offers.
Remember: decide on a product and don’t stop until you find the perfect supplier. There are many drop shipping providers available on the internet. But beware! Because not all of them are totally reliable. Find a drop shipping partner that meets these basic characteristics: that offers quality products . This is a crucial point, since if the products you sell are of poor quality, the reviews will be taken by your store, even if you haven’t touched them! Have good reviews. When a provider seems attractive to you, look for reviews and opinions of its users. If they are positive, it will be a good sign. That it offers basic legal information on its website . They are registered? Do you have a contact address? All of this should be visible on your website. Offer samples . You are interested in seeing the products that you are going to offer to your customers before putting them up for sale. If they don’t give you that possibility, run away!
If you find an interesting drop shipping provider and want more information, don’t hesitate to get in touch! A provider you can trust will answer all your questions and do their best to help your business succeed. Set up your online store You already have the basics! Play the fun part: open your online store . Unless you have great programming knowledge, the most affordable and fastest option to open your business online through a marketplace or an ecommerce platform. A marketplace is, simply put, an online marketplace. They are web pages that allow you to sell your products within their own platform. Do Etsy, eBay or Amazon sound familiar to you? They are some of the best known marketplaces! An ecommerce platform, on the other hand, is a website that allows you to create your own online business from scratch (with your own website!). Shopify, Tendenube , Wix or Woo Commerce are some of them. If you are looking for a simple configuration and to access millions of buyers easily, a marketplace is probably the most suitable option for you. However, if what you are looking for is a unique online store, personalized around your tastes and that makes your business stand out, you can opt for one of the ecommerce platforms. Each platform has its pros and cons, although, when choosing the one that best suits your needs, you should look at two main factors: its configuration difficulty and its rates.
Evaluate your budget and your technical knowledge to make the most suitable decision for you. There are many marketplaces and ecommerce platforms on the internet! Surely one of them fits your needs. Get it ready You have already decided where and how to open your business online. It’s time to work on your appearance! A colorful and functional store will transmit confidence to your visitors and will easily convert them into loyal customers. Naturally, depending on the platform you have chosen for your business, your customization options will be different. However, there are some basic points that you will have to apply yes or yes: Essential sections If you visit any online store, you will see that the vast majority have the following sections. All of them are essential in the conversion process of your customers, so remember to add them to your business:a main page or home. The first page that customers will see and where you can advertise your star products or your main offers. The pages of each product, in which to highlight each of the products you sell.
Here you will have to add a good description and quality photos. A page About me or about us, in which to explain who you are and why you do this. A page of frequently asked questions in which to answer the most common doubts: shipping times, the quality of your products or how you manage returns are good topics to discuss here. A policy page. Adding good return and shipping policies to your business will help you avoid future headaches. A contact page, where your clients can contact you in case they have any questions or problems using a form, email, telephone … Payment methods Adding well-known payment methods to your business will make your customers feel secure when paying for their orders, and this will translate into better sales. PayPal and credit card payments are a must in e-commerce, but there are many more options available. Find out which payment methods your customers prefer and be sure to add it to your business. Is there a famous payment method in your country? In what currency are they going to pay you? Speaking of payments, remember to make sure that the payments in your store are well synchronized with your provider. Thus, they will be able to start the management and shipment of your products as soon as the customer places their order. Reviews (2) Nothing creates more confidence than seeing that other customers are satisfied with their purchases! Encourage your first customers to leave a review on your website after receiving their orders and show them off once you have them! Add them to your home page or your product pages to convince future visitors.
Promote your business! Now that you have a business going, it’s time to go out and start promoting it. Getting your first clients can be overwhelming if you are inexperienced, but there are several tricks that can help you at this stage:use word of mouth and ask your friends and family to share a link to your business on your social networks . They are sure to be happy to do you the favor and will probably place an order themselves! Find out in which social networks your niche moves and start promoting your business there. Twitter? Facebook? ¿ Instagram ? Use hashtags to reach new audiences! Find out which hashtags your niche and those of the competition use and add them to your posts. Encourage your buyers to share photos with your products on their social networks. They are sure to love helping out a small business and showing off their purchases.