We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · Zimbabwe Email Lists  We like to create unique experiences Omnichannel is consolidated in Spain with the use and increasing relevance of the online channel in the purchase process. The demands of buyers to improve the shopping experience in both channels, physical and online, involves implementing the best of each of them in the other After a year living with Covid-19, the changes that this virus has generated in society in general are more than evident.

Routines and habits have been altered and they have had to adapt to the new reality, limited by restrictions, but also by fear of contagion. Ipsos has analyzed the evolution of the new ways of buying that citizens have adopted in the last year , where it is evident that omnichannel is consolidated as a direct consequence of the arrival of Covid-19. It is already known to all that online purchases have experienced an increase during this pandemic, even so, the physical store continues as the favorite shopping channel for most, 74% of Spaniards say they prefer to buy in a physical store compared to 23% who It does it online. When we talk about the consolidation of omnichannel in the purchase process, we mean that both channels, physical and online, are one when making a transition, both influence the purchase process at some point. Specifically, in this context of a pandemic, where the fear of contagion continues to be high among the population, the online channel is being used to limit the time that consumers spend in the physical store.

On average, 59% of the world population affirms that they take measures to be able to spend the least time on the face-to-face channel, something that 63% of Spaniards also declare, becoming the second most aware European country in this regard, although very much in This is in line with the rest of the EU countries analyzed: the United Kingdom (64%), Italy (62%) and France (61%), with Germany being the country that takes the least measures in this regard (52%). Although making the shopping list before going to the physical store is the measure most adopted by consumers (58% of global average) to limit the time they spend in the physical channel, other measures related to the online channel are on the rise: On average, 34% look in advance for discounts / offers or promotions; 27% look for the best option for the product they want before going to buy it; and 25% affirm that they look online if what they need to buy is available in the store, so as not to scroll in vain. This job of searching for prior information in the online channel is more common among parents and millennials and is done for any product category, even for food purchases. However, the rise of omnichannel brings with it a demand from buyers to improve the shopping experience, wanting to adopt the best or the advantages of the other in each of the channels.

Thus, online, on a global average, 7 out of 10 citizens interviewed have experienced problems when making purchases, with delivery deadlines being the biggest barrier to overcome, followed by the fact that the items they wanted to buy were out of stock after loading them in the basket or that the amount of emails received once the purchase has been made bother the consumer. On the other hand, they demand them for the physical channel through increasing the payment options, having the possibility of checking the inventory online before going to the store or the inclusion in the web / app of a system to find the items in a simple while you are buying physically, are some of them. About the study These are the results of an Ipsos survey conducted from February 11 to 14, 2021 on the Global Advisor online platform among 14,500 adults aged 18-74 years in Canada and the United States and 16-74 years in Australia, Brazil, China, France , Germany, Italy, Spain, India, Japan, Mexico, Russia, South Africa, South Korea and the United Kingdom. The sample for this study consists of approximately 500 individuals in South Africa, Mexico, and Russia and 1,000 individuals in the other 13 countries.

Samples from Australia, Canada, France, Germany, Italy, Spain, Japan, South Korea, the United Kingdom, and the United States can be considered representative of the general adult population of these countries over 16 or 18 years of age (United States and Canada) and under 75 years old. The sample from Brazil, China, India, Mexico, Russia, and South Africa is more urban, more educated, and / or more affluent than the general population and should be seen as reflecting the views of the more “connected” segment of the population.

The data has been weighted so that the composition of the sample for each market best reflects the demographic profile of the adult population based on the most recent census data. When the results do not add up to 100 or the “difference” appears to be +/- 1 than the actual one, this may be due to rounding, multiple answers, or the exclusion of “don’t know” or “not stated” answers. The accuracy of Ipsos online surveys is calculated using a credibility interval with a survey of 1,000 people with an accuracy of +/- 3.5 percentage points.

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