If you want to update or change your branding and site design, now is the time. You’ll want expert help, but you’ll also need to communicate your desires to the Cameroon Email list experts. This is when you need to collect quantitative and qualitative data from your site before migrating. Quantitative Cameroon Email list data is about numbers. How many people land on specific pages? Where do they go afterward? How many visits does it Cameroon Email list take until conversion? What site content is driving traffic and helping convert it into purchases? Google Analytics will have most of what you and the expert need regarding quantitative data. Screenshot showing Google Analytics dashboard Here is

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the quantitative data you should collect: Which pages draw in the most traffic? Which pages lead to conversions? Which pages have people leaving without buying? Which pages have the highest bounce rates? Who are your best customers by demographic groups? What stages of your checkout funnel Cameroon Email list do people drop out of most often? How far down the page do people scroll and view? Where are Cameroon Email list people clicking most often? Is it outside of what you would expect? Qualitative data is about people and the actions they take. How they move about the site. This is more complicated and can range from anonymous on-site popup polls to

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one-on-one interviews and eye-tracking setups. Heatmaps provide great qualitative feedback on how users interact with a page. Screenshot showing a heatmap Cameroon Email list of an ecommerce product page Here is the qualitative data you should collect: How do your customers describe themselves? How do they describe you to other people? What role do your products fill in their daily life? WHAT ARE YOU PREPARED Cameroon Email list TO INVEST? This is probably not going to be cheap. If you look at migration purely as a cost, you are going to feel some hurt. Instead, look at it as an investment. The move to Shopify takes your business to a new level of

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