choosing. A few minutes on Google will give you Oman Phone Number an impressive list of options. But it’s not easy to determine which CDP suits your processes and applications. To choose the right platform, it is best to start at the beginning. Below you will find a step-by-step plan: Inventory data sources First you need to know which data you want to unlock. That is an Oman Phone Number good reason to go on a journey of discovery in your organization. Because there are probably still many hidden data sources that do have value.
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Start with IT and see if you can get an overview Oman Phone Number of which databases are running and what data they contain. Then visit all departments and make an inventory of SaaS solutions, Excel sheets, Access databases and other places where valuable data is hiding. Map out desired integrations Which links need to be made to get all the data in Oman Phone Number your CDP? Most systems today offer API connections or other relatively simple ways to access the data list.
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However, 80% of the work goes into the 20% of Oman Phone Number your data that you can’t easily access. Because you mapped out which data sources are available in step 1, you can inventory what is technically required to unlock them. Platform choice Now you basically know enough to make a platform choice. You base your choice mainly on the possibility Oman Phone Number to link all your data without too much customization. In addition, it is very important that you choose a platform that automates a large part of the manual work.