Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company IMF Business School · Denmark Email List  Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online As we were able to verify after knowing the latest data offered by Info adex on advertising investment in conventional media in Spain, cinema experienced the highest growth with a more than remarkable percentage of 80.8%, compared to last year with what volume investment that finally stood at 11.4 million.

That is why, given this remarkable growth, the industry is preparing to adapt new proposals and formulas through which to manage the commercialization and distribution of advertising on the big screen, which is now being transformed to take advantage of the benefits of technology and technology. digital era where other alternative media are also involved.

Thanks to these new systems for advertising management, the content of advertisements and advertising campaigns can be transmitted via satellite to be projected digitally on the screens of movie theaters. A practice similar to that successfully implemented in other countries in Europe or the United States.

Some Spanish cinema chains such as Cinemark and Cinépolis will be the first to implement this new system that will allow the distribution and projection of advertisements digitally to the more than 2,500 theaters of both chains, which also means significant savings in production costs , since a single video in high definition can be distributed via satellite for digital projection thanks to a receiver located in each of the rooms.New York kiosks become digital advertising media
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Thanks to new technologies, the advertising sector can continue experimenting and innovating with new proposals and advertising formulas such as the one that will shortly be implemented in kiosks in New York by the Spanish company FCC through its subsidiary Cemusa.

The new advertising proposal will begin to be operational from next September in the popular New York area of ​​Times Square, when the first digital advertising systems begin to be installed in different newsstands, which thanks to LCD technology will acquire a new look and totally innovative design that will turn them into a new multimedia advertising medium that will coexist with the huge and traditional advertisements for theater shows or commercial brands on the facades and walls of buildings in the area.

This new format is marketed at an official and unique rate of $ 96,000 (equivalent to about 75,000 euros at the current exchange rate) for a 30-second ad (spot, in advertising language) that appear on kiosks every 8 minutes. At the moment, three large American multinationals, whose identity cannot be revealed at the moment, have contracted advertisements in these new facilities.

The location of the kiosks of the subsidiary of the Citizen Services group is due to the fact that it is the only area of ​​the Big Apple where the City Council allows the installation of this type of multimedia support, an area that is classified as having high commercial value. In a first phase, Cemusa will install 8 digital kiosks that may reach a maximum of eleven, always in the Times Square area.

From the FCC company itself, they highlight the success of the initiative, adding that “for the moment, three large US multinationals have been interested and have contracted advertisements in these facilities”, although for the moment it has been omitted to reveal the identity of these advertisers.



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