IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives ·  El-Salvador Email List We like to create unique experiences The arrival of the iPad, the new Apple Table Pc is undoubtedly revolutionizing the technology sector, the media market and especially the advertising sector. And it is not for less given that currently, advertisers are paying up to five times more for those ads or advertisements integrated in applications for the iPad, than what they pay for advertising on Internet sites.

Online ads make up only a small portion of media companies’ ad revenue, and media companies don’t yet know if print ads will return to pre-recession levels. However, early data indicates that the iPad offers the media an additional way to generate ad revenue. This supports hopes that Apple’s touch-screen wearable devices could resurrect the economic model of online advertising.

“I think it will redefine the media industry and also how advertisers connect with our audience,” said Lou Cona, executive vice president of media giant Conde Nast Media Group, which publishes magazines like Vogue, GQ and Wired.

Still, many things have to go well for these types of devices to become a major source of income. First of all, journalistic content programs (apps or applications) will have to be interesting enough for people to use them for long periods of time, especially in cases where the media tries to charge for news applications, since users can prefer free content on the web. In addition, Tablet PCs would have to become popular, but without becoming so common that advertisers lose interest in paying an extra or overpriced for a space for an exclusive market seen as higher income.

Among the reasons why the media do not make as much money on the internet as they do on paper is the fact that online space is unlimited, which is not the case in newspapers. Advertisers may also prefer internet ad networks, which offer discounted prices for unsold space.

This supply and demand problem does not occur on the iPad, as its applications have limited space and ad networks do not reach there. In addition, the programs offer novel interactive options that interest advertisers.

Leave a Reply

Your email address will not be published.