IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories, Burundi Email List The Return on Investment (ROI) is becoming one of the most fundamental and important aspects for companies, brands and advertisers that develop and invest in the implementation of marketing and advertising strategies and actions. The media are currently going through a cycle in which investments in marketing and advertising specifically in the online environment are essential, although the media have not yet determined the variables that make investments have a better ROI.

Advertising strategies are currently too complex, which makes it difficult to adapt to the target audience since they are totally focused on volume and not efficiency.
The recommendations focus on investing in strategies based on meeting the objectives that meet the needs of clients, agency planning and final figures in relation to negotiation.

Interesting meeting in which it is revealed how deeply lost advertising agencies are at the present time. The reasons for this confusion seem to be centered on three fundamental aspects. Is there a hybrid campaign between online and online media that is really more effective? What are the essential items to ensure that an advertising campaign meets the needs of consumers and the brand in a balanced way?

And… finally, isn’t it but through the balance between satisfying consumer interests and brand resources that an optimal ROI on advertising investments is achieved? The theory seems to be very clear, now it only remains for marketing and advertising professionals to bear in mind that constancy and commitment to the quality of customer service are, together with prior analysis of competition and added value, the main strengths of advertising.

Segmentation, active listening and loyalty are consolidated as the variations that lead to an advertising campaign or a marketing strategy to achieve an efficient ROI. Innovation and knowledge of your target audience … essential for success.

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