Course on e-Marketing at CEF.- Center for Financial Studies
To learn about E-Marketing, identify the strategies, their implementation and their success stories ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences According to a recent report by the powerful communication consortium WPP Group, Maldives Email Lists  in 2009 interactive media will represent approximately 15% of advertising investment worldwide, this increase would be 50% more than the data for 2004, which makes to digital marketing and interactive advertising supports in one of the most important for advertisers who are moving away from traditional media in favor of digital ones. Some of the interactive media, such as Internet advertising, mobile marketing, and gaming advertising, accounted for 11% of overall ad spending in the US and Western Europe in 2007. “There is no doubt that interactive channels are increasingly important for delivery and engagement and will continue to be even more so for years to come.” commented Rob Norman, Global CEO of GroupM Interaction.Sony will insert advertising in games for Playstation 3
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Course on e-Marketing at CEF.- Center for Financial Studies
To learn about E-Marketing, identify the strategies, their implementation and their success stories

It is now a reality that the universe of advertising media is being renewed and expanded at an unimaginable rate just a few years ago. In fact, now the Sony company has decided to start inserting Advertising in Videogames intended to be used with the Playstation 3 console, as is already being done in PC and Xbox 360 games. To this end, Sony has signed a contract with IGA Worldwide to search for advertisers who are willing to insert Advertisingin certain Playstation 3 games, the most recent console that the Japanese firm has on the market. In fact, the Electronic Arts company has already shown its interest in this type of Advertising for its sports franchises such as FIFA or Madden, and driving as Need for Speed ​​and Burnout. This type of Advertising is inserted into the game through billboards or posters that appear occasionally, or small non-intrusive videos. It has been used previously in other games and the principle to be applied by the company is that the Advertising does not interfere at any time with the game or represent any annoyance for the player, in an active way. The update and renewal of these Advertising inserts would be done by refreshing the game data through the Internet.

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