Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · Malaysia Email List We like to create unique experiences Universal McCann revolutionizes the world of advertising by incorporating “Augmented Reality” in an advertisement for the first time in Spain. A formula based on the fusion of virtual worlds with reality to increase interaction with users. Universal McCann takes a step forward in the evolution of the advertising sector and presents the new possibilities offered by the incorporation of Augmented Reality technologies to the world of communication media.
Augmented Reality provides the consumer with a new and different experience by combining reality with images and virtual objects that interact with the consumer in real time and in three dimensions . Augmented reality consists of a set of devices that add virtual information to existing physical information. This is the main difference with virtual reality, since it does not replace physical reality, but rather superimposes computer data to the real world.
Ads that use this Augmented Reality perfectly meet the four basic requirements of effective advertising: allow consumer interaction; the personalization of the content; that the results are measurable in real time and, finally, the effect of surprise and fascination they produce is such that they increase the memory of the advertising action “, said Mónica Deza, CEO of Universal McCann during her presentation to the media . Marketing and Advertising arrive on GPS
Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company , We had already anticipated that Marketing and Advertising would reach the GPS and although it seemed somewhat distant, we can already affirm that this is a reality. Garmin nüvi 755T is the new GPS model that comes with this functionality included, that is, added to the characteristics of any GPS navigator, we can receive traffic alerts for free in exchange for showing advertising at certain times.
Advertising is pressed or selected, the system will mark different points near the company or advertiser brand on the navigation maps. In Spain there are already some initiatives that address the aspects of advertising on the maps of GPS systems. The Granada company De La Manohas developed software for this type of device that provides maps with information on different types of businesses and companies, hotels, shops, … Growing market According to a study carried out by Berg Insight, the sale of terminals with GPS will not stop grow in the coming years by quadrupling sales.
In this way we will go from the 175 million that were sold last year alone, to the 560 million that they calculate for the year 2012 The Marketing and Advertising sectors have already realized this and the possibilities that these systems could offer to companies. companies and advertisers.