Master in Digital Marketing Management – UPF-BSM
Acquire specialized knowledge to manage the digital marketing of your organization. Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy.  Grenada Email List Bems, a Spanish company specialized in the commercialization of solutions based on BIDI codes since 2006 and with a presence in several countries in Europe and Latin America, has reached an agreement with Telefónica Internacional to promote BIDI codes in 12 of the countries in which the Company operates in Latin America.

This commitment to two-dimensional codes, BIDIs, is part of Telefónica’s strategic plan to strengthen the Latin American market, making the best and most innovative tools available to its clients to enter the new era of mobile solutions.

Bems is the reference company for BIDI solutions, having developed solutions for Brands, Distributors, Intermediaries, public and private Institutions, Retailers, Media Groups, etc., from Warner Brothers to Yell or Bacardi, achieving a balance between technology, creativity , functionality and efficiency.

The BIDI codes have come to stay and are used more and more in the field of marketing and mobile Internet services, replacing the physical support of an airplane boarding pass, a ticket to the cinema, a membership card, a card loyalty, a promotional coupon, etc. They are scanned at the redemption point with similar readers those that we can see in hypermarkets.

In addition, sending an SMS or MMS, making a call, saving a business card or connecting to an Internet address are some of the actions that mobile phones can perform automatically after capturing a BIDI with their camera. In this way, access the latest news from a news item that appears in the newspaper from your mobile, watch a trailer for a premiere, take a virtual tour of a flat for sale, access a new car model or carry out a banking operation , it will be easier to link the offline world with the online world through BIDIs and mobile phones.

The BIDI codes, which began in Japan in 2003, are being incorporated globally in all the countries of the world, promoted by network operators. Telefónica and Bems will implement the interoperable standard for two-dimensional codes, based on the recommendations of the GSM Association (an association that represents the interests of the mobile communications industry), thus allowing compatibility with the rest of the operators, not only in Latin America, but also in the rest of the world.

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