Apple has announced the launch of iAd Producer , a tool created for publishers to easily create ad campaigns for the iAd mobile advertising platform. The application available for Mac OS X offers a complete solution for creating advertisements. The user begins with the selection of the platform, iPhone and iPad require specific sizes due to their format, Comoros Email List and then goes through a step-by-step selection process that allows to create the home screen, the menu and one or more pages of content.

iAd Producer allows users to define which transitions are used to move from one screen to another. It offers twelve different options that are the same as the Safari WebKit engine and that are also used for iAd campaigns. It also provides a number of UI interface controls such as buttons, Cover Flow displays … The system is in HTML5 and JavaScript system and allows developers to create their own controls and modify them through the custom code of the client as well as to test and debug directly from the application.

Once the campaign is ready, iAd Producer can optimize it in a number of ways, verifying, for example, that the images are compressed correctly or that the code size is minimized, as well as performing tests to measure functionality.

The objective of this launch is to make the Apple platform a more attractive service for a greater number of publishers. The app is only available to members of Apple’s iOS Developer Program. More digital marketing trends for 2011
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As the end of 2010 approaches, it is time to look back, see what the year has left us and, above all, think about what awaits us next year, looking at the current trends in online marketing.

In previous articles, we’ve covered some of these trends, highlighting the adoption of social media, smartphones, and mobile marketing. The proliferation of Marketing based on geolocation and a new era where email marketing will begin to reinvent itself.

Even so, there are many indications of the existence of important aspects that will be decisive and influential when it comes to marking some other new trends.

Increasing costs per click will develop the ingenuity of planners

As long as investment continues to migrate from the offline world to the online world, the cost per click will continue to increase in the coming years. To combat this, marketing departments will have to make a double effort to do good management, testing the optimization of campaigns to reduce costs and increase conversion rates. Social media will respond with automation tools that enable marketing departments to achieve these optimizations at scale. Advertisers will be forced to re-evaluate the correct level of automation for their businesses to achieve the best results.

Mobile and social platforms will continue to grow

As we have seen this year, the number of mobile and social users is growing at a rapid pace and advertisers have to develop content for an increasing number of platforms, in more formats and different contexts. Advertisers will have to look beyond the website and invest in mobile apps, Facebook pages, Twitter, and even sites like Groupon or Google Places. In this way, the campaigns will be tailored to the needs of each platform, even if it involves more work and not necessarily more benefits. However, early adopters will benefit from building a multichannel customer base at a time when costs are still relatively low.

Google gets social, Facebook gets serious

Google now has a more social search tool that allows users to rate search results and includes user likes within the algorithm ranking. Facebook for its part will expand its ad network beyond Facebook to other social media, which will allow targeting based on demographic and geolocation characteristics, increasing the CPM for publishers.

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