Master in Strategy and Creative Management of the Brand – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · Brazil Email Lists  We like to create unique experiences According to a recent study carried out by the Custom Content Council (CCC) and Content Wise, spending on content published on digital channels (Internet, mobile and video) reached its highest peak of all time, with 12.5 billion in 2010, compared to the 12.1 billion of 2009.

 

On the other hand, personalized content delivered through digital channels represented 31.2% of total production, increasing 5.6 percentage points compared to 2009 (25.6%). Production, printing and distribution together made up $ 24 billion of total spending in 2010, while another $ 3.6 trillion was spent on other forms of content. Overall, content marketing accounted for 29% of marketing, advertising, and communications. Other findings from the study, according to surveyed merchants, indicate that they are increasingly using forms of digital content to reach their target audience, citing the following as the most important:

 

Websites (79%)
Email newsletters (61%)
Branded video (44% vs. 37% in 2009)
In general, the use of digital technology increases year after year in all formats. The ones that declined were email newsletters, podcasts, and RSS feeds, likely due to brand adoption of social media initiatives, which may replicate some benefits in those ways.

For most brands, websites are the most frequently updated platform. In 2010 it touched 142 times on average, this is almost three times a week with articles, blog posts or other content.

Among mobile users, sellers issued an average of 102.2 content messages for that device, while email messages were distributed less frequently. On average, 4.2 newsletters were published by marketers in 2010, just under one a week.

Going forward, video, the web, and mobile devices are strong.

57% of marketers plan to produce more video content than last year
45% plan to update websites more frequently
43% plan to produce more mobile content
32% plan to hold more virtual events
Print continues to be the top channel for most personalized media programs. The number of unique print publications per company was 1.7 in 2010 (the same as in 2009), but the frequency per title dropped to six times a year, while the number of pages rose to an all-time high of 29.4. The average circulation per issue also increased to 52,000 per issue.

On the other hand, for the eighth consecutive year, titles intended for external audiences exceeded those for internal audiences in a proportion 4 1. 79% of printed publications aimed at external audiences and 21% internally.

Other key findings on printed content were:

Paid ads were extended for the third year in a row with 30% of publications in print
Average age per title increased from 8.2 to 9 years in 2010, reflecting the resilience of print publications.
Some 3,000 fewer titles were published than in 2009, reaching the figure of 110,174.

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