Content Delivery Network (CDN) is a digital functionality that allows to distribute the pages of a website with more speed and security, offering a better user experience and naturally a better Digital Marketing performance. Edgar higuerey Feb 16, 20 | 7 min read What is CDN and how does it work? When a user clicks on an address to request content, the CDN kicks in: it finds a geographically closer server to display the required data. With a much higher transfer rate the usability of the website is guaranteed. By recognizing that the page is friendlier the search engine improves its ranking . The speed of a website is involved in the traffic optimization process and is closely related to the quality and physical location of the server. The more distant the server is, the more this condition is compromised. CDN is a feature that guarantees this performance. Macedonia WhatsApp Number List The usability of a page is much higher when its content loads quickly, and it is this agility that:improves conversion rates, inhibits bounce rates, and allows a website to have more relevance in the search engine ranking, making the Digital Marketing strategy more effective. Despite its great functionality for web page performance, the CDN is still unknown to the vast majority of people.

Others are aware of its importance, but do not know what to do to enjoy its benefits. By understanding the basics of a CDN and learning how to integrate it into your WordPress site, you will ensure better performance and more relevance to your brand on the web. Continue reading! What does CDN mean? CDN stands for Content Delivery Network , whose translation is Content Distribution Network. While a CDN does not replace a host or the need for web hosting , the feature allows you to cache content, thereby improving site performance. Hosting platforms generally invest in a CDN because they can reduce hosting bandwidth, preventing service interruptions, improving the user experience, and adding an additional layer of security on the web. There are three types of CDN: content service protocols : networks hosted, managed and designed to serve the content of a website;point-to-point (P2P) : networks configured between personal computers; private networks: they function as a group of servers. How does a CDN work? Each of the servers that make up the network stores replicas of the content of the sites in its memory (cache). It works as a data exchange and copies are kept for eventual request. When a user clicks on the address to request this content, the CDN finds the closest physical server and displays the requested data, with much higher performance , that is, with lower latency. Additionally, as content is loaded from multiple servers, the site becomes more resistant to traffic spikes, glitches, vulnerabilities, and threats.

This is because some features, such as load balancing, distribute network traffic evenly across multiple servers, thus facilitating fast pulse sizing. Additionally, smart failover provides uninterrupted service even if one or more CDN servers are offline due to hardware malfunction . In short, CDN is a group of globally based hosting servers that share page data to speed up the loading time of requested content . In the event that an entire data center has technical issues, CDN routing transfers traffic to another available data center , ensuring that no user loses access to the site. Why use a CDN on your website? Here are some reasons why CDN is so important to your business growth from increased traffic to your website. Increase site speed We already mentioned how speed can make a difference on your site. In addition to improving the user experience , it allows search engines to recognize the usability of the page and improve its ranking. Maintain effective SEO strategies Do you know what SEO (Search Engine Optimization) is? Google and other search engines value efficient sites. Therefore, speed is a determining factor for the page’s ranking in search engines. The faster the site, the more it will appear. The visibility means more potential customers and therefore more sales. In addition, a fast website increases the time the user stays on the page. You feel more comfortable navigating because you know that the experience in that direction will be superior .

Ensuring scalability A CDN protects your site from spikes in traffic that can cause it to stop responding. Therefore, end users are not affected, even in the event of more access demands. Reduce costs A CDN can dramatically reduce monthly infrastructure costs by minimizing bandwidth and server costs (less load on source servers). Although some CDN providers charge monthly, allowing for greater predictability of expenses, some CMS (Content Management Systems), such as WordPress, make this feature feasible without charging more for it. Allow greater security Any website is subject to DDoS attacks or other threats. With a CDN, the response time is shorter, which inhibits loopholes and vulnerabilities that affect network security. In addition, most CDNs allow you to configure full SSL (Secure Sockets Layer) , so that you can encrypt the traffic between the CDN and the end user, as well as the traffic between the CDN and its origin servers, using custom certificates or provided by the CDN itself. How to use a CDN? Do you know how to create a website or blog , but don’t know how to use a CDN? You should implement a CDN right at the beginning of your website or landing page creation , to make it easier to plan, choose a provider, and implement it according to your business needs. The first thing to do is choose from the wide variety of options. For this, it is necessary to consider your demand and the resources available for investment. Volume of requests For websites with a high volume of requests, it is recommended to choose a larger CDN provider. There are many solutions on the market, such as Google CDN and Amazon Cloud Front .

Small and medium-sized sites, with low demand for scalability , can opt for hosting services that offer CDN as part of their service. Hosting with CDN If you have opted for a hosting service that offers a CDN as an integrated part of its services, such as WordPress, simply update your account settings to make sure it is enabled for your website. External service Now, if your website has a lot of traffic and you prefer to opt for an external CDN service, you will have to choose between several providers available in the market:Cloudflare, MaxCDN, Amazon CloudFront, or CoralCDN, for example. How to install a CDN Installing a CDN is a relatively easy process. In most situations, you can follow the simplest settings and customize the features to meet specific needs. Before you start adding a CDN to your site, remember that you will need administrator access to the WordPress dashboard. Then you just have to use the plugins , like the WP Super Cache plugin. This plugin speeds up the site by providing cached static HTML files , this reduces stress on the server to render full WordPress pages on all requests. It also integrates with any CDN as it requires files directly from the website, rather than the domain.

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