The Hustle Want to get started immediately? Check out the extra resource below. In there, you’ll find email templates you can start using today. Grab your free email templates here! PROFESSIONALLY DESIGNED EMAILS When it comes to creating the right flow, you need to consider your customer’s Cuba Email List journey from start to finish — from your subject line to reading your email all the way Cuba Email List through. Think of your email in the same step-by-step journey that your readers would take. What happens once they open your emails? In the next two examples, a natural flow emerges: EXAMPLE #1: DUFFY’S SPORTS GRILL As soon as you open this
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Duffy’s email, you’re instantly greeted with a banner image and a call to action. As you scroll, you see the name of a menu item with a mouth-watering image to match just to the right of it. This pattern is then repeated 4 more times. By the time you’re done scrolling, you land on a Cuba Email List dessert Peep martini. Not only does this flow well with images and copy, but it also takes the reader on a mini-journey as if they were actually at the restaurant. You start out with an image of an appetizer, then move to two entree choices, and then land on dessert. The next step would be to head out the door and show up. Well done Duffy’s marketing team!
EXAMPLE #2: HOTEL TONIGHT This next example from Hotel Tonight is one that also has a good flow. Again, we see another big bold image before Cuba Email List anything else and, because of this, our attention is immediately drawn there. As we make our way down the email, we see a similar form to the first example. Except, with this one, we see another image where the menu item description would be. Since Cuba Email List we read left to right, this flow takes advantage of that by placing the images exactly where our eyes would go naturally. Either way, the form, combined with the eye catching images of designer hotels, keeps us interested and engaged.