their attention? What if you could make them actually read your content rather than just scanning over it, making a snap judgment, and hovering their mouse over the “x” button? Good news! You can by including headline formulas in your subheads. Screenshot of the title of a Burkina Faso Email List content piece about Tony Robbins Subheads break up the text on your page, add visual interest, and a strong Burkina Faso Email List subhead will capture interest and lead the reader down the page, increasing the average read rate of your articles. HEADLINE FORMULAS IN YOUR EMAIL OPTINS Your email list is crucial to the health of your business (and your wallet).

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But most entrepreneurs let their email lists grow at a snail’s pace. Instead give your email optins a boost by including headline formulas on all of your optin opportunities: #1: HEADLINE FORMULAS ON YOUR WELCOME MAT Whether you’re offering an optin bribe on your Welcome Burkina Faso Email List Mat or inviting your visitors to subscribe, creating a swoon-worthy headline will boost your conversions like crazy. Which would you rather subscribe to… This offer that falls flat? Screenshot of a welcome mat popup created with Sumo Or this optin Burkina Faso Email List worthy headline from Optimal Performance? Screenshot showing the title of a welcome mat I know which one I’d choose. #2: HEADLINE FORMULAS ON YOUR LIST BUILDER FORMS Let’s be honest…

Pop-ups and Click Triggers capture attention. That’s why they’ve been known to double email conversion rates and get optins of over 30%. A graph showing Burkina Faso Email List the email opt-in rates for different Sumo tools You might think they don’t need help from headline formulas to do their job, right? Wrong. It’s what you’re offering that encourages people to enter their email address. And there’s no better Burkina Faso Email List way to describe what you’re offering than a powerful headline that packs a punch. Check out how Burkina Faso Email List Canva does this with their List Builder pop-up: Screenshot showing the title of a list builder popup Don’t just ask people to subscribe.

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