Be honest, it looks very unprofessional South Sudan Email List when a company makes a language blunder in an advertisement. Enjoy (or get annoyed by) five common language mistakes in advertisements! 1. Ver(r)as with Tex Mex The verb ‘surprise’ remains a pitfall, as this poster from Santa Maria shows. The verb ‘to surprise’ South Sudan Email List really means something different from ‘to surprise’. The slogan ‘let yourself be surprised!’ takes on a completely different meaning with this… Fortunately, Santa Maria neatly solves his language blunder. Or was it perhaps a deliberate mistake? We will never know. It certainly gave them a lot of publicity! Santa Maria language error Source: Are you looking for or looking for something? Lookup South Sudan Email List language error As copywriters we come across this language error very often.

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‘Looking up’ and ‘looking for’ are combined South Sudan Email List into ‘looking for’, just like in the example above. Yet they are two different verb forms. You write the verb ‘to look up’ together and use it, for example, in the following sentences: “Would you mind looking up the phone number for me?” “Will you look this up for me?” The verb ‘to look for’, on the South Sudan Email List other hand, is written separately: “I’m looking for a new phone.” “Are you looking for a new home again?” If you’re not sure whether to write the verb without or with a space , ask yourself if you need to look something up or if you’re looking for something. 3. The infamous dt South Sudan Email List mistakes D, t or dt: it remains difficult. Dt errors are perhaps the most common language errors in the Dutch language. If you search for a while, you will come across many more dt errors in advertisements.

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However, it is not at all as complicated as South Sudan Email List you think. Picture these two mnemonics in your memory: Replace the verb with ‘cycling’ (or smurfing). For example, are you in doubt between ‘he will become’ and ‘he will become’? Then remember that you also say ‘he cycles/he smurfs’. ‘He becomes’ is therefore the correct spelling. The same South Sudan Email List goes for ‘will I become?’. After all, you also write ‘I cycle’ and not ‘I cycle’. Make the verb longer. For example, do you write “I believed in it” or “I believed in it”? You say ‘I believed’ and not ‘I believed’. So you also write the past participle with a ‘d’. SPAR language error Source: Taalvoutjes.nl 4. ‘Then’ or ‘if’? MediaMarkt language error Source: Writingonline.org This language blunder South Sudan Email List should certainly not be missing from our list of the most common language mistakes. Too often people confuse ‘then’ and ‘if’. Yet the rules are clear. ‘Dan’ is used with an increasing or decreasing staircase.

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