The we-customer also doesn’t mind Australia B2B Contact List spending a little more money on this and is. Happy to wait a few days longer for his package if this means it is a greener choice. The I-customer For the I-customer, who is extremely demanding, instant gratification is the norm. Even same day delivery is no longer good enough – due to the emergence Australia B2B Contact List of speed cameras such as Flink and Gorillas . The I-customer prefers to have his order within the same hour. A sustainable choice is a plus, but not essential for the I-customer. Sustainability from the we-customer perspective As a society, we are becoming increasingly aware of the impact Australia B2B Contact List our behavior has on the environment.
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Nevertheless, we mainly place the responsibility Australia B2B Contact List for sustainability outside ourselves. That is primarily a task for producers and governments, we only point to the consumer in third place, according to consumer research by the GFK in August 2021. Although you can still survive as a retailer without a sustainability agenda, this Australia B2B Contact List will probably be impossible in 2030. The pressure from the we-customer continues to increase. It is also looking for organizations that do not make more sustainable choices because of legislation and regulations, but because they believe in this. The behavior of the we-customer is also Australia B2B Contact List different from what we are used to. Where we once focused primarily on ownership, we now focus much more on access and use. The we-customer is not familiar with the granting of status to possession, for example of a new car.
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In fact, it backfires on him. For the Australia B2B Contact List ancient Greeks, it increased status to own as little things as possible. Will we go back to this time with shopping in 2030? Impact on the shopping street For years, pedestrian flows have been decreasing and vacancy in shopping streets has increased. Not least because of the rise of e-commerce, the Australia B2B Contact List entry of foreign platforms and the accelerated adoption of these due to corona. However, consumers also experience disadvantages of online shopping. Flash delivery will be possible by 2030 for much more than just groceries, virtually eliminating the disadvantage of delivery time.