If you have been learning about Inbound for a while, surely you recognize that it is a very well thought-out attraction strategy to generate leads for your business. But you may have wondered if Content Marketing works for different businesses. Well, that is what we will teach you in this material! Edgar higuerey Mar 2, 20 | 16 min read One of the obstacles that organizations experience when making the decision to apply Content Marketing or not , is not being able to understand the benefits it brings. Getting the public to start seeing your company with better eyes is great, but maybe you’re still not sure how.

According to HubSpot studies on Inbound Marketing, a methodology that includes Content Marketing, there are 13 times more chances of receiving a positive ROI by prioritizing the use of a blog within Digital Marketing strategies. With this data in mind, it is evident that Iran WhatsApp Number List it does have results, however, how flexible will it be? In this article we will present the reasons that prove the adaptability of Content Marketing and practical examples that it can work for all businesses. Join us! Why is Content Marketing an adaptable strategy for all businesses? Because it starts from the client’s point of view to generate content that effectively solves those pains or problems they are experiencing, therefore adaptability is an essential element. To create attractive and relevant materials for our audience, according to our type of business, we must, in the first instance, develop a detailed and meticulous content plan that allows us to adapt to their specific reality. In addition, with targeted and SEO- optimized publications , we will have a better chance of reaching the top positions on Google results pages (SERPs). In this way, you can generate many more visits to your blog. But why does this work for everyone? 1. It is based on the knowledge of the audience The content strategies are very varied, so one of the keys is the use of the Buyer Persona , a semi-fictitious creation of your ideal audience and on which the materials will be based.

Another point in which we can see the adaptability of Content Marketing for different businesses is the search for keywords, a technique that favors the understanding of the industry in which the company is located and on those terms that are most popular by users to find solutions to their problems. Also, receiving feedback from your customers is an ideal way to find out what they think about your business. 2. It favors the accompaniment of your competition Making the public understand about the differences between you and your competitors is a formula to separate yourself from others and create better bonds. Following and analyzing the actions of other companies within your line of business is part of Content Marketing.

This way you can measure the level of response that the public has with them. In this way, you will know its shortcomings and you can take advantage of them. For example, creating an ebook or article with greater value to add a differentiating aspect. At the same time, you will see the keywords that they have indexed in their blogs and you will use them to guide the production of even better content, to surpass them in Google and generate more organic authority. 3. Provide various metrics to guide next steps Another reason why Content Marketing is perfectly adaptable according to the type of business is because it is based on indicators that provide relevant data on the impact of different strategies .

In other words, the content that is produced is directly influenced by the tastes, interests, problems and needs of your Buyer Persona . And, from the study of the indicators, you will be able to know what connects with them, what types of content they prefer or, for example, the days they use their email. Likewise, it happens with the keywords, since their analysis determines the popularity of the terms and, in the same way, you will be able to recognize which contents of your blog are the favorites for the elaboration of the next ones. Some examples are: CTR of each page in Google (rate of clicks per views); sessions and users per page; number of keywords indexed in Google and their positions; conversion rate of Landing Pages; number of email contacts generated by each page; among others. 4. Anticipate future scenarios When you start to put together a content strategy for your blog or website, you will create an editorial calendar based on the results of the conditions of your business. That is, Content Marketing does not depend on improvisation, but on advance planning, paying close attention to details. These actions allow companies to publish materials regularly and their audience to know when to expect news. This is a very smart way to establish trust, future interactions with customers and, of course, gain authority in your industry. Another aspect is that the contents can be prepared according to the most important dates in the industry.

For example, if there is an annual fair for your segment in July, in March you can start planning special content on the topics related to the event to generate engagement. 5. Concentrate production on your segment On the other hand, Content Marketing is not focused to massively attract diverse profiles of buyers. Instead, it’s designed to positively impact potential customers who have needs and issues that your brand can help them solve. This presents a huge benefit compared to conventional Marketing actions . Since you can attract the specific type of client that you are looking for for your business. This is confirmed by the HubSpot study that we mentioned at the beginning of this article: Content Marketing produces 3 times more leads than paid advertisements . Becoming an expert in your niche is possible with this branch of the Inbound methodology . By being an authority in your segment, you will generate many more customers than simply paying to be displayed. In addition, there is a golden opportunity to educate your buyers, teaching them what they really need to improve their life, which will stimulate the purchase decision for a product or service.

Content Marketing is a totally adaptable strategy. You can quickly identify what is not working to discard it, and what produces a desired impact can be further enhanced. There is a great opportunity for all companies out there with this strategy. There is nothing left but to lose the fear of change and open the door to new experiences. But is this for every size of company? It is what we answer now. Content Marketing according to the size of the company To be even clearer, in this part of our content we have decided to bring you some examples of how this methodology is applicable, no matter how big or small your business is. For SMEs A small or medium-sized company must take actions that really bring positive results. Both its capital and its authority are limited. This is when it becomes clear that Content Marketing for different businesses is possible. One of the great benefits of this methodology is that you don’t need a ton of resources to start building audiences. What can be used to create closer relationships with potential clients.

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