Achieving this milestone with your target Kenya Phone Number audience requires a smart long-term approach. As a brand, you undergo four levels in the mind of your target group from this journey. Based on marketing mogul, David Kenya Phone Number Aaker’s brand loyalty pyramid , the levels are: no awareness, recognition, brand recall, and top of mind are: No awareness: the brand has no name recognition in the market yet.
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Brand recognition: the target group Kenya Phone Number recognizes the brand by, for example, the logo or the slogan. Brand recall: The brand is actively mention in relation to the type of product/service. Top of mind: the first brand mention with a product, service or similar brand. To climb as a brand from level 1 to 4 in the mind of the target group. An effective and targeted brand strategy is need.
Relevance to the target group and being Kenya Phone Number distinctive in the market are essential factors for success in this regard. Multiple efforts from the brand are required that must be delivered simultaneously to increase the recognition of the brand. brand loyalty pyramidSource: McKinsey & Company How do you become and stay top of mind?
Most brands will never become top-of-mind Kenya Phone Number by only putting the best product on the market. That helps, but if you want to be the brand that everyone associates in your industry. However, we do not only see being top of mind among brands with the largest market share.