Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. The last week served to reveal not a few data on economic growth and the complicated situation in which the coronavirus crisis is leaving the economies of many countries. Turkmenistan Email List  The fear of the recession, the economic crisis and its effects have been planning for months, frightening the public, worrying companies and brands and taking over the governments’ agenda. But, despite the fact that things are far from being positive, for the greats of the internet, it could almost be said that everything is rosy.

The tech giants may wonder what crisis it is that everyone seems to be talking about. Their accounts are going from strength to strength. And in this highly positive and optimistic situation, digital advertising is the key to its good news and its good numbers. All the major companies in the industry have presented their financial results in recent days and the numbers are highly positive. They all grow up and they all have staggering incomes. The data has no exceptions. Alphabet, the corporate name of Google, just presented record numbers, driven by spending on online advertising and, especially, by the good performance of YouTube. As they point out in The Wall Street Journal, analyzing their numbers, there are even those who read Google’s figures as a kind of oracle of what will happen when the economy reopens to normal, a prodigious rebound.

Google’s revenue was $ 55.31 billion in the first quarter of the year, with a growth of 34% compared to the same period last year (when, on the other hand, Google also suffered the blow of the pandemic). If revenue growth is impressive, earnings growth outpaces it. Alphabet’s profits were up 162%: they were $ 18 billion. Facebook or Amazon numbers Something similar has happened with Facebook. Facebook has also beaten analysts’ expectations in revenue forecasts for the quarter, with a 48% growth in revenue with which it closed the quarter. The Google jackpot was linked to the increase in digital advertising during the period. Facebook also responds to the boom in the prices of its ads: this last quarter it served 12% more ads than in the same period last year and it has made it 30% more expensive.

Facebook’s profits grew 94% to $ 9.5 billion. His income was $ 26.170 million. Even smaller players in the advertising market benefited from the surge of growth. Amazon, the company that is turning the duopoly into a tripolio , has grown dramatically in revenue from online advertising. Its ad sales rose 77%, reaching $ 6.91 billion. Advertising revenues grew more than sales (which rose 44% to $ 52.9 billion) and than they did in the Christmas period (64%). Advertisers continue to reward their targeting capabilities and market dominance.

Every minute, Amazon makes just over $ 837, Apple 691, Alphabet 426, Microsoft $ 321 and Facebook $ 201, according to CNBC Make It accounts . These estimates take into account all sources of income for these companies, but clearly demonstrate their strength and dominance in the market. The numbers thus show that these giants are somewhat immune to the crisis situation and have a position of high strength. Things are going for them, however you look at it, quite well, at least until the public administrations do not act on their suspicions about positions of supposed monopoly. But that will be another problem.

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