Marketing has evolved and strategies must adapt to a new, much more analytical environment. Discover how Data Driven Marketing helps you make better decisions using data to your advantage. Tatiana forero May 22, 20 | 10 min read Data Driven Marketing strategy Namibia Phone Number List The Digital Marketing has become one of the most strategic areas within companies. Being responsible for shaping Buyer Personas and creating the content that conquer them, Marketing professionals may have trouble separating reality from their own perception and experience. And it is that in a scenario where, according to this IBM report , 80% of marketers make decisions based on traditional methods such as their instincts, a new methodology emerges that has more accurate and grounded results: we are talking about Data Driven Marketing (or in Spanish, Data-Oriented Marketing). What is Data Driven Marketing all about and why is it an indispensable strategy for any company? Read on to find out! What is Data Driven Marketing?
To get straight to the point, Data Driven Marketing is the set of decisions and strategies created after analyzing Big Data from consumers. This data can be taken from first-party sources (own clients) and third-party (market and industry reports). In other words, Data Driven Marketing is a strategy that organizes, processes and uses the massive information you have about your clients (current and potential) to obtain valuable insights about them. Therefore, its objective is to understand even the smallest detail of consumer behavior in order to design more precise and results-oriented Digital Marketing actions. What is not Data Driven Marketing? Ahh, so can it be said that Data Driven Marketing gathers as much information about users as possible? The answer is no. Specifically, Data-Oriented Marketing: It is not doing Data Mining , it is not the same as Data Science , does not pretend to follow each and every one of the Digital Marketing metrics . What differentiates Data Driven Marketing from these actions is its strategic nature : all the data that a company collects fulfills a function, and that is to automatically obtain real-time insights about consumers. Thus, Data Driven Marketing only stores the data relevant to a business in an organized way. This with the purpose of guiding Digital Marketing actions to meet the increasingly complex needs of customers and retain them .
Why being Data Driven is essential for Marketing of the 21st century? Today more than ever it is a fact that data is the most valuable resource in Marketing . Still, 87% of marketers think data is the least used asset in their organizations. However, the information age is here to stay. And for sure, the use of data will increase given the increasing quantity and quality of data. Thus, businesses that implement Data Driven Marketing strategies avoid: make decisions based on assumptions, not reality; offer a user experience with low levels of personalization; invest in Marketing actions that do not bring the expected results; miss opportunities for growth; build low-value relationships with customers. Instead of relying on “I believe,” the data provides objective instructions , which is incredibly valuable in the decision-making process. For this reason, Data Driven Marketing appears as the new compass for digital strategists.
5 advantages of Data Driven Marketing for companies We have already seen that today it is possible to quantify and analyze consumer behavior from Big Data. But what does that mean for business? Here we list 5 great benefits of Data Oriented Marketing. 1. Maximize return on investment By understanding the needs and pains of your Buyer Persona , you can plan and execute more focused Marketing actions. This will prevent you from wasting your resources on actions that do not have a strategic foundation. Consequently, by making efficient use of your resources, you optimize your results and earn a higher ROI . And it is that having a solid base to objectively identify the strengths and weaknesses of your strategy, allows you to make the necessary adjustments to reach your customers at the right time and with the right message. 2. Identify the appropriate content to achieve greater visibilityRegarding the correct message, the data also shows you which are your most visited content and which are your most effective channels.
By using this information, you can find a pattern in the messages that are most interesting and valuable to your customers. With this, you can direct your entire Content Marketing strategy towards the topics of your interest and distribute them in the channels chosen by your users to expand their reach and attract new audiences. Data Driven Marketing, together with Content Marketing and SEO , allows you to have a clearer vision about the types of content preferred by your users (blog posts, infographics, ebooks, video, interactive content ), relevant topics and even , the ideal posting frequency. And in terms of content, these are increasingly being perfected in their ability to generate relevant data about the user who consumes them. A great example of this innovative nature is the interactive content itself, whose main advantage is to record each movement that the user makes in its elements , while delivering an unforgettable and effective experience to generate engagement.
If you are interested in learning more about the power of interactive content, download our free ebook on the subject below! 3. Adopt a customer-oriented view Considering that 43% of marketers say their company has not embraced a customer-centric culture, companies can take advantage of the growing body of information to create a memorable experience for their users. It turns out that Data Driven Marketing is inherently a customer-oriented strategy . Given that all the information with which decisions are made comes directly from customers, it is this that tells us what to do to personalize content, define communication channels, launch loyalty campaigns and, ultimately, satisfy customers . 4. Streamline the decision-making process By avoiding relying on such subjective variables as intuition or experience, Marketing teams can save a lot of discussion time by relying more on data and letting it guide decisions .