DHL, an international leader in delivery services, increased its conversions and created an integrated and consistent strategy using the functions of the ion interactive tool. Edgar higuerey Jun 2, 20 | 3 min read DHL success story One of the biggest challenges in global marketing strategies begins with creating and preserving brand consistency. This is an effort that must be carried out in each of the territories in which the company is present. Lebanon Phone Number List Although the market recognizes the importance of establishing solid and uniform communication, it is very common for similar actions carried out in different places to overlap and transmit a diffuse idea, thus causing low effectiveness, since there is no union of efforts and much less knowledge.
This was one of the great challenges experienced by DHL when creating an effective digital strategy, that is, truly capable of converting its visitors into leads through its Landing Pages. Do you want to know how DHL managed to overcome each of these obstacles and achieve high conversion rates on your pages? Then keep reading! Dhl DHL is a leading company in the international market that specializes in express and express delivery services, as well as parcel shipments, working in both the B2B and B2C models . The company operates in more than 220 countries and territories and specializes in providing customers with customized transportation solutions from a single source.
The partnership between DHL and ion interactive DHL Express came to ion interactive with the need to manage and optimize hundreds of landing pages that contained their brand. With such a large corporate presence around the world, DHL needed a scalable and easily adaptable solution to meet the objectives of its branding plan . The strategy When DHL first adopted the ion interactive platform in 2010, they implemented the software in marketing departments in fifty countries. Based on the results in those countries, they began to implement the software in more areas where DHL was present. DHL worked with ion interactive to create interactive content , in the form of landing pages, aligned with the brand and visually appealing, in order to educate users about its products and services. On those pages, they delivered personalized experiences for individuals and companies that ship internationally. The interactive elements in the experiments allowed DHL to easily track conversions and engagement . Click on the link to see how the DHL landing page turned out ! The results ” Going from a very low conversion rate to 9% really made a difference to our ROI ” – Rolf Inge Holden, DHL Global Marketing Specialist.
Today, DHL has used interactive ions to create landing pages in more than 220 countries and territories in the Americas, Europe and Asia. DHL team used the capabilities of A / B testing of interactive ion to customize and further improve their campaign messages. From his experience working with ion interactive, global marketer Rolf Inge Holden reported on the success of the strategy :“Fifty countries are now working with the same tool and that means that we have full visibility of the results and we can learn from each other, reusing the best demonstration practices in all countries. When managing a global brand like DHL Express, consistency becomes critical. Together with ion interactive, we have developed a set of DHL specific models that offer great flexibility, but also guarantee that consistency. The ion platform is a powerful tool for DHL vendors, and we can do things we have never done before. ‘ Do you want to know more about how to create interactive experiences with this tool? How about requesting a free demo ?