ACL Direct Promo · We know about Relationship Marketing
We are experts in loyalty and incentives · We like to create unique experiences Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories According to the latest Zenith Media report, digital media will be the only media that will have a positive figure in 2009. Laos Email Lists With this reality, María Ángeles Díaz, director of the company Avante Business Public Relations, recently offered a conference for Marbella entrepreneurs in which the opportunity for growth that companies have if they increase the use of these Internet-based tools was addressed.
María Ángeles Díaz began the seminar, in which more than 20 Marbella companies participated, stating that, according to Pareto’s law, 20% of digital marketing tools capture 80% of sales.
The topics discussed emphasized the importance of proper positioning of corporate websites. Promotion on social networks and how to take advantage of these channels to optimize user visits to company websites was also addressed, as well as the design of an appropriate strategy for effective e-mailing and the acquisition and proper use of the base. of data in compliance with the LOPDE and LSSI. Finally, affiliate marketing was discussed so important for generating contact networks and benefits for all participating companies.
All agreed on the usefulness of these sessions to start using tools that have a shorter ROI (return on investment) and have metrics that allow knowing the real results. Avante Business Public Relations is a specialist in marketing and communication, business training, marketing, promotion and corporate image.Trends: Digital Marketing will continue its rapid growth
Tags marketing online advertising 2009 technology trends marketing-digital
Master in Digital Marketing Management – UPF-BSM
Acquire specialized knowledge to manage the digital marketing of your organization. ACL DirectPromo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences 2009 is likely to be a difficult year for many companies and will largely depend on how the current global economic slowdown unfolds. However, Digital Marketing looks set to continue its rapid growth.
In relation to this, it is important to know some of the most significant trends and changes that will affect businesses and companies that operate and market through the internet and that in turn use digital marketing and allocate a large part of their budgets to develop their strategies marketing and online advertising.
Strange Corp, a consulting firm specializing in digital marketing, analyzed some of these marketing trends for 2009. For this reason, it will be interesting to know and highlight some of the most important ones.
Keyword inflation will continue
The need for advertisers to improve the effectiveness and possibility of their advertising spend will be more noticeable and intense. Greater competition and as the budget for advertising and online marketing strategies move to the digital sector, the market will become increasingly crowded and may experience an inflation of advertising costs based on the CPC or cost per click model. .
Optimization will be the key to conversion
In the event of this inflation, conversion rates will have to improve to keep the CPA at the same level. Something that advertisers should strive to find solutions that can actually improve their return on investment (ROI) by using resources to improve search optimization, greater display of advertising or strategies based on affiliate marketing and email marketing.
Consumers’ savings will change their behavior on the Internet
Coinciding with the vision and predictions of Geoff Ramsey, CEO and co-founder of e-Marketer, E-commerce and online shopping will experience lower growth mainly due to the fact that the economic situation is producing a great change in the behavior of consumers. consumers who will tend to reduce their purchasing actions or to constantly search for offers and promotions.
This will undoubtedly lead companies and brands that market through the internet to optimize the prices of their services and include special promotions for which, advertising and digital marketing strategies will be extremely important.
Creativity will be a vital and necessary factor
Although this may be more than obvious and obvious, it should be noted that digital marketing will continue to rely heavily on creativity to achieve its objectives. Good creativity is positioned as an essential element to ensure that advertising is really effective and attractive while facilitating the proper use, access and navigation of websites that carry out commercial activities.
The importance of using this creativity to know how to communicate and generate a good impact and affinity with the brand will undoubtedly continue to be an important aspect and a key element that directly affects all online marketing channels and, therefore, the return of the investment.
The purchase of the CPA will be negotiated
The purchasing model based on CPA (cost per share / acquisition) will become the most widely traded model. The largest online advertisers already allocate more than 50% of their budget spending on this advertising model where the direct response is more important than the branding or brand positioning actions, therefore the advertisers who seek to use this will increase considerably. model.
In relation to this, other advertising models such as CPM or CPC will continue to have a defined purpose but for large advertisers the CPA will continue to be the first choice.