Website speed is crucial for both user experience and Google rankings. Therefore, if you want to retain visitors on your website and improve results with SEO, here we show you how to evaluate and improve the load time of your pages. Ivan de Souza May 9, 20 | 12 min read how to improve the loading time of a website Running out of time is already part of our routine. Looking at the clock causes us that anxiety: we will not be able to carry out all the tasks of the day. In this context, it’s very understandable that no one can tolerate a slow website speed , right? Faced with the hustle and bustle in their daily lives, Qatar Phone Number List consumers want Internet experiences that don’t waste their time, much less lose patience! Therefore, improving the loading time of your pages should be one of the priorities of your Digital Marketing strategies . However, for most websites it seems not to be a priority.
According to a survey conducted by Google , the average page load on mobile devices, something increasingly essential in the purchase process, is 15 seconds. This takes forever in view of the fact that 53% of visitors leave a website when it takes more than 3 seconds to load! Have you ever wondered how much money is lost every second it takes a page to load? That figure has already been calculated , online retailers lose around £ 1.73bn a year in global sales. With these numbers, it is obvious that you have to think about the speed of your website. And for that we have written this article! To provide you with tools that help you evaluate and improve the loading time of your pages. Continue reading! 5 tools to measure website speed Google is committed to making the Internet faster. The search giant understands user behavior very well and knows what experience they expect. It is no coincidence that, in 2010, the search engine included loading speed as one of the ranking factors and that, in 2018, it extended that criterion to mobile searches .
In addition, a few months ago the world’s largest search engine announced that the user experience on the page will be one of the main ranking factors from the current year. To help sites that want to improve their speed, Google has created some tools that help diagnose the pages and point out the corrections that can be made. Next, we will show you some of them. 1. Page Speed Insights This is the most popular page speed test tool. Page Speed Insights is a free resource powered by developers and powered by Google. To use it, it is very simple, enter the URL you want to test (it can be any website, including the competition). The platform then performs an analysis and presents a score of 0-100 for desktop and mobile performance.
The diagnostic also shows how long it took to load the website elements and what steps you can take to improve speed. The closer to 100 the better, it means you have to fix fewer items. 2. Lighthouse Lighthouse is open source software offered by Google and used to audit websites. It can be run as a command line tool or as a Google Chrome extension (with a more user-friendly interface). Analyze not only the speed, but also all aspects of the quality of the website. To do this, you must enter the URL you want to audit for the platform to present a score and improvement tips for each of these requirements: performance; accessibility; better practices; SEO ; progressive web applications. 3. Chrome User Experience Report The Chrome User Report is also a Google developer tool for evaluating the user experience on the site. Unlike the other tools, this one requires a bit more technical knowledge to work with the codes. The tool collects actual data from Google Chrome users and displays average website data, including site speed . Therefore, developers can compare their performance with the average and assess which points need improvement. kit domina google 4. GT metrix GT metrix is a well-known tool for measuring the speed of websites. After analyzing the page you indicate, the platform presents a percentage score for speed, load time and total page size, in addition to displaying the market averages for comparison. Then, you can see the recommendations for settings to improve the loading speed.