Big Data in electronic commerce has already become a reality for companies that saw the opportunity to increase their sales in the digital context. Tatiana Grapsas Jun 24, 20 | 10 min read Big Data strategies in e-commerce Consumption on the Internet has a strong relationship with technology capable of collecting information and making detailed analyzes of user behavior. Based on this data, virtual stores develop their Marketing and Sales strategies, Finland Phone Number List their service processes and even the logistics of their products. All this with a single goal: to improve the experience of digital buyers and stand out in your niche. In this article, we will tell you what the impact of Big Data is on ecommerce and why you should consider it in your business (if you haven’t already). What is the big data? Before delving into the subject, we are going to define what will be the common thread of this post.
Big data is a concept that defines a large volume of data stored and analyzed by companies through specific processes and software to manage the information acquired . Its objective is summarized in converting the massive data collected into useful and relevant information for the organization through the use of technology. The information, in turn, serves to guide the business towards more assertive actions and, as a consequence, increase its conversion power . Why is Big Data important in electronic commerce? Big Data serves to boost businesses of all segments —and of any size— but it has an even stronger value in the case of electronic commerce . This happens because the online behavior of consumers is translated into an unlimited amount of information about their wishes, preferences, habits and needs.
In this way, with a solid Big Data system , an ecommerce can easily structure a database that includes from the simplest information, such as demographic data, to more categorical data, such as:the average ticket of each customer, your current location, the display time of a certain product, history of interactions; cart abandonments; among many others. But, in practice, why is getting all this data and knowing how to get insights so important for e-commerce? Let’s go for it. 1. Achieve great competitive advantages There are no doubts that ecommerce is growing steadily not only in Mexico and Colombia , but throughout Latin America. But, if on the one hand this reveals an optimistic scenario, on the other it may represent a competitive increase for virtual stores that seek to attract buyers with the help of the Internet. In this context, using Big Data to optimize sales strategies , discover how the competition acts, know the perspective of its followers and develop personalization strategies became essential among ecommerces that want to stand out in their niche and get ahead of their competitors . 2. Track the high volume of data on the Internet The myriad of data on the internet is only increasing. There is an explosion of information about the performance of the market and consumers. In fact, the need for monitoring arose given the increasingly competitive and somewhat chaotic consumer digital environment.
The consumers are becoming more demanding and more attentive and active competitors. For this reason, tracking, measuring, and converting data into data became important to guide business decisions, reduce risk, and take strategic action. Luckily, today basically all interactions that happen on digital channels can be traced. Many of them thanks to Marketing Analytics , one of the resources of Big Data. 3. Accurately track consumer behavior Understanding how your client thinks is usually a challenge, and this grows even more when we refer to the digital market. On the Internet, everything happens very quickly. The digital transformation strongly influences consumer behavior . Users have more and more access to information. The relationship between customers and brands is democratized year after year, which requires a greater focus on interaction and the consumer experience. Thus, Big Data collaborates so that companies can keep abreast of user behavior and its possible changes. Through it, it is possible to analyze, among others, how each interaction happens with your content , the products of your ecommerce, the frequency of purchase and the preferences of consumers.
These details yield valuable insights and allow you to predict behaviors that can directly impact business. 4. Identify points for improvement Big Data is capable of expressing precisely what the market thinks about your business and how users react to your actions, be it a Marketing campaign or a change in the usability of your platform . One of the main roles of Big Data is, precisely, to provide accurate data that effectively translates what you need to improve in your ecommerce processes and how you can do it. In order for you to successfully boost your e-commerce, it is essential that you base your improvement actions on concrete data, beyond beliefs and assumptions. 7 advantages of Big Data for electronic commerce Now that you know the importance of Big Data in the context of electronic commerce , we are going to break down its advantages so that you understand, in short, the values it brings. 1. Favor the user experience Today, users value not only the purchased product, but the entire shopping experience. That means that even if you delivered an incredible solution, but the consumer faced problems with the usability of your platform or had a negative interaction with your service channels, the experience was possibly harmed.
To provide a good consumer experience , it becomes essential to know what their characteristics, motivations and needs are. In this sense, Big Data reveals important inputs about the user so that you can create personalized experiences , such as: the recommendation of exclusive products according to the preferences of the buyer, sending interactive content of interest to you, or targeted ads based on the analysis of your profile and your preferred channels. You can still collect insights about their browsing on your ecommerce. For example, if you identify that visitors are not clicking a call-to-action button , it may mean that aspects of the UX are not efficient enough. Also, if you perceive that users enter the frequently asked questions page too much, they are possibly looking for some important information that is not evident on the pages of your products, among others. 2. Predicting demand Big Data has powerful prediction tools that allow to guess highly relevant future consumption aspects. Through them, you can guess trends, even long before the competitors in your segment.
The data generated through patterns of consumer behavior , popular searches for certain products and brands, preferences, increased demands, among others, are a way to obtain a broad view of the market. In addition, they can be used to prepare assertive Marketing and Sales strategies for products that present a rising consumption curve. 3. Position the brand on the Internet Big Data allows companies to have access to a large amount of data that, when strategically analyzed, is essential in the development of more efficient, segmented, assertive and well-targeted Digital Marketing actions . The union of data collection and the use of technology allows already consolidated Marketing strategies to continue to be strengthened, while new ones are born and established as powerful prospecting and conversion resources for electronic businesses.
Among the most important strategies for the visibility of an ecommerce in the digital environment and that can be developed with the help of Big Data are: Voice commerce The Voice Commerce and is using the voice as part of the online purchase process and involves from finding the solution on search engines to acquire the product. Social commerce Beyond selling products through networks, social commerce also refers to the integration of the customer’s purchase journey with social networks, such as: seeking the opinion of other buyers on these channels, the visualization of reviews of digital influencers , participation in forums and groups to exchange experiences with a certain product, among others. SEO The SEO for ecommerces in wins seekers stand out and gathers best practices, settings and tools necessary to better position themselves on the Internet.
It should be remembered that in the case of virtual stores, search engine optimization is a little more technical than the traditional one, which is implemented in corporate blogs. This happens because virtual stores have product pages that often have very subtle details that differentiate them, so you have to tell the search engines which ones should be indexed . Another point is that content optimization focuses more on the description of the products and the photographs that each represent, which collaborate so that the virtual stores appear in the Google image search. If your virtual store operates in a smaller geographical area, there are different local SEO techniques that you can apply in it so that it has a better organic presence.