In recent months – especially in the early 2020s – society has had to adapt to a new dynamic of life, where work, communications and transactions are done at a distance. In this sense, digitizing a business makes more sense than ever. Jesus Cardenas Apr 1, 20 | 10 min read how to digitize a business and make it grow A company that takes time to evolve to fit the needs of its market is likely to disappear. Yes, it is a sad reality, but true. We don’t want it to happen to you! For that reason, in this content we want to explain different essential factors to digitize a business, whatever its segment and size. With this we do not mean that a purely physical business cannot be profitable, but the great relevance that digital transformation has had in the way we do transactions right now is undeniable . Don’t let your brand get left behind! But, before naming those aspects that you must take into account to digitize a business, it is important to understand why it is so essential. Why is it so convenient to digitize a business in 2020?
When talking about digitizing a business, reference is made to all those actions, technologies and strategies that make use of digital methods to make the routine operations of an organization more efficient and, in turn, generate other tasks to increase productivity and results of it. And, it is that beyond simply acquiring new devices or automating some tasks , it is a mentality that will reign over your business culture so that each employee, collaborator, manager or manager can think in “digital mode”, taking advantage of the opportunities of the economy In Internet. So, let’s start little by little to define key aspects that make this movement especially necessary:1. Reduction of production costs Any plant manager and operator or manufacturing manager dreams of applying new methods to reduce production costs and have a higher profit margin or to offer more accessible products to their public. There are multiple tools and software that can generate greater profitability and optimization of resources .
For example, with an ERP or enterprise resource planning system, you could boost your sales by giving your marketing team better tools to delight your customers. In addition, with the creation of an ecommerce , many costs associated with the maintenance of infrastructure, services, rent, employees, among others, may be transferred to other areas where more investment is required. 2. Relying less on external conditions Who would not have liked to protect their business and ensure its operations before COVID-19? I imagine many who read these paragraphs. Well, thanks to the digitization of a business – through solid and reliable actions and platforms – operators and collaborators could continue to generate value for the organization without depending on the conditions of the external scenario, which may not be so favorable. In this sense, communication applications such as Slack, capable of keeping the team informed and focused on tasks, or such as Trello, which allow generating projects and responsibilities during the Home Office , help any business to stay operational, no matter where they are. members.
3. Build a permanent and unstoppable base of operations As a complement to the previous point, the digitization of a business, through a solid website allows the company to access the benefits of Digital Marketing , for example: Medium / long term lead source With a view to generating leads, creating a blog leveraged from a Content Marketing strategy – such as Rock Stage that allows you to create a corporate blog in 3 minutes – is possible to gain enough presence and authority on Google to lead to a large amount of users through the sales funnel and convert them into consumers. Branding Channel The brand positioning is the main reason for digitizing business and website is the means to do so. The work related to the management of the brand, such as spreading the values and its purpose, is guaranteed thanks to a robust website or virtual store that provides the user with an unforgettable consumer experience. Long-lasting relationships with clients Generating clients and staying with you are two different processes.
With digitization it is possible to keep them satisfied, informed and delighted with your brand, so that a sufficient level of engagement is established and the relationship lasts for a long time. To adapt to the need to retain customers, the Inbound methodology gave rise to the concept of Flywheel , which guides Marketing and Customer Success actions towards the effort of encouraging consumers to become brand ambassadors in the future. In the digital medium, these actions can be carried out by means of: content produced especially for clients; incentives for new acquisitions with attractions; greater visibility to clients, with the production of success stories and testimonials published on the website or blog;among others. Having a digital home base is just as important as a physical one. In these moments, where commerce has crossed the barrier from the tangible to the computerized, the presence on the web is what determines the success of a business.