Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online Without a doubt, talking about the fact that through marketing processes and strategies new needs can be created, Djibouti Email List it could undoubtedly serve to start a whole debate where different opinions and points of view would confront each other. Accepting the theory that marketing cannot create needs but nevertheless, if it can serve as a tool to stimulate the desires of users and consumers so that they can satisfy their true needs, we can begin to analyze and consider the most important aspects that could be decisive for the success of the implementation and integration of geolocation both in advertising and in the media and social networks.
According to data from the Forrester Institute, only 4% of American adults actually use services such as Foursquare where geolocation is presented as one of the main characteristics of its operation, although its adoption and integration in other social networks such as Facebook could generate a increased use and proliferation.
Initially, these data could suggest that really, for the vast majority of Internet users, it is irrelevant or unnecessary to use or link their online habits and activity to the information that can reveal more precise data about their location at all times.
In this sense, it is important to highlight those aspects related to the privacy of users and their tendency to maintain “certain barriers”, which, beyond preventing the disclosure of their true information or personal identity, serve to prevent a greater invasion of their privacy in which its true location or location in the real world is contemplated.
However, applied to the world of advertising, marketing and business, geolocation can be a great advance with which to improve and enhance communication and marketing strategies and actions, especially in those cases in which they are developed over Delimited areas or local regions where the proximity or proximity of consumers is sought, although for this, of course, an acceptable “audience” of users predisposed to “remain receptive or listen” would be necessary, as would happen with mobile telephony or allow information to be known that reveals your true location as on social media.
Understanding this, perhaps the appropriate question would be: Are there real needs for which the vast majority of users and consumers would be predisposed to disclose information related to their current location, which would make possible a greater proliferation of services based on Geolocation?