The hreflang tag is a programming language element used to indicate that a page should be displayed to users of a specific country or language. Valentina Giraldo Jan 15, 20 | 8 min read what-is-hreflang-tag Marketing analysts must be in constant connection with market niches, especially when they work for companies that want to reach other countries, this includes knowing global markets. And, in terms of digital marketing , the Hreflang Tag is a fundamental aspect in this type of strategy. If you still don’t know what this tag is or what it is for exactly, don’t worry. We prepared this post with the intention of explaining everything, we invite you to read it to the end so that you understand what it is about, apply our advice and have more results from this label.
Take advantage of reading! What is the Hreflang Tag? Introduced by Google in December 2011, the hreflang attribute allows you to show search engines what the relationship is between web pages in alternative languages. In other words, it is very useful when you create specific content for a local audience. The Hreflang Tag sends a signal to search engines when a user consults in a certain language and expects to find results in that language instead of Spain Whatsapp Number List a page with similar content in another language. For example, if you create an English version of your home page originally made in Spanish, you would mark it as “English” using the hreflang = “en”. In this way, people who have an IP address whose search engine has reason to believe that they are in an English-speaking country, will discover your page in English instead of Spanish. This can lower your rejection rate and increase your conversions, ensuring that your target audience reaches the most suitable version of your page. Hreflang can also be used to show that you have targeted content for single language variants. If that’s the case for you, you can segment your pages even further, specifically by extending the hreflang attribute with annotations that indicate for which region the localized content is located. For example, for Spain the hreflang is “es-es”, while for Mexico it is “es-mx”.
This is particularly useful for geographically segmenting users and for controlling currency, freight, zone, and culture variations. Of course, other SEO factors can override the hreflang attribute and cause a different version of your page to rank higher. To provide search engines with the clearest possible signals about the language in which the pages should be displayed and in which language, check if you are using other recommended practices for international SEO, which we will talk about later. How does the Hreflang tag work? Now that you know what the Hreflang tag is, let’s see how it works. Where can it be inserted? Hreflang tags can be placed in the page markup, in the HTTP header, or in the sitemap . Use only one of these places. If you choose the sitemap, the Hreflang Sitemap Tool can help you. How to identify the Hreflang Tag? It must be referenced on all pages. If your site sells products to customers in Mexico, it can deliver the right content to the right users. This tag helps search engines change the correct version of the page for the SERP based on the location and language preferences of each visitor to your site. Does my website need a Hreflang Tag? This resource is useful, mainly, for companies looking to enter and grow in other countries and looking to know how to do it with digital marketing. After all, unlike the canonical tag, Google can identify the original and missing versions of content, since the Hreflang Tag can show Google the differences between pages based on languages to differentiate them in a search. How to implement the Hreflang Tag? To apply the Hreflang Tag, it is necessary, first of all, to check if all the translated pages of your site have the tag within the HTML code. After that verification, try to place the acronym of the language for which the translation was made, such as “es-es” in the case of Spanish from Spain or “en-uk” for English from England, for example. Entering the Default Tag (default tag) is also important so that the contents are shown to all the people who do a search and who do not have a language specification in the computer with which they search in Google.
To do that, just put the page’s URL and indicate for which language or country you want to generate the code, and then place it inside the tag. If your site or blog is in WordPress, it already has a tool called Hreflangs Tags Lite with which you can create and add the tag on a page or publication. If you do not understand programming and prefer a simpler version to place the tag in HTML pages of your site or blog, you can resort to The Hreflangs Generator Tool that generates a line of code with the tag that must be included in the HTML of your pages , mainly those that require international attention. Therefore, the main goal of the tag is not to increase your site traffic, but to make the content reach the right audience, as Google eliminates confusion by indicating the correct version of the content. This makes a huge difference in the content classification, since the pages of your site have relevance calculated by the algorithm , according to the way they are seen by users. So if your company has reach for other markets outside the country, hreflang tags can help you make the content appear for that audience in the right way , especially by being allied to good international SEO practices. Let’s talk about it now! What is the relationship between the Hreflang tag and International SEO? The first impression we have when we think of International SEO is to think about how to take a website to impact the public in other countries. We leave this topic last to fix an important point: the internationalization of a site is not only about translating it into another language .
It is also necessary to understand issues that are of global relevance, in addition to analyzing the competition that operates in each market. And, when we talk about doing it through SEO, there are three ways to do it:via a Hreflang tag (as you saw in this post); the URL address used in the domain; content made for the target audience according to their localization and language. If the contents of the site are only translations, this makes them irrelevant for the target audience in another country, since other aspects such as culture, economy and behavior must be considered. For that reason, it is necessary to compose another strategy when the objective is the international reach . The URL is another important factor for this adaptation, as this is what will allow Google to understand the country and the language of a site. Thus, a URL can have a country code, subdomain, or top-level domain subdirectory (ccTLD):ccTLD: URLs that have a country identification (ID) after the mark. For example: domain.mx;subdomain: the region indicator comes before the mark, such as: mx.domain.com;subdirectory: region indicated at another level. For example: domain / mx. conclusion As you can see, the hreflang attribute is essential to decrease your rejection rate, increase your conversions and show that your blog has content oriented for variants of a single language.