A free royalty-free image: a good plan to use as part of a web marketing strategy… Today, the photo is an essential element in the communication of a commercial enterprise: to illustrate a product sheet, to facilitate the reading of ‘a blog article or the understanding of a tutorial, Palestinian Territories Email Lists to catch the eye on social networks … “A picture is worth a thousand words” and it seems that the web gives all its meaning to this expression which is more than 2,500 years old. But often this quest takes time and money. Good news: there are free, high-quality image banks online! How do you know if an image is copyright free? Before embarking on the search for free images, it is important to know what this concept covers. Can a beautiful free image be used for any purpose? Is it necessarily free of rights? And first of all, how do you know if an image is copyright free? Royalty-free photos are not necessarily free … … And the free images are not necessarily free of rights. The notion of royalty-free images is different from that of free images.
Royalty-free images and photos may be used without a time limit, but within a framework defined by the user license acquired beforehand: the user is authorized to use the illustration under the conditions mentioned in the license. It can be a license authorizing the only reproduction of the image for non-commercial purposes, or an extended license allowing in particular the printing of the photo on derived products, for example. In any case, the terms and conditions are necessarily specified. digital strategy Note: intellectual property law and image rights in France protect the authors and protagonists of the photo to a large extent, by requiring their prior consent to any use of their work. If a royalty-free photo is not necessarily free, a royalty-free and free image, it exists. Despite this, it still remains protected by copyright – and image rights – under a “Creative Common” license . These free Creative Commons licenses allow different uses, including:CC0 (Creative Commons Zero): Free images can be used without restriction. CC BY: copyright-free photos must mention the identity of their author. CC BY NC (non-commercial): any commercial use requires the consent of the author. CC BY ND (no derivated work): at the time of its public exploitation, the user cannot retouch, transform or use the royalty-free image as part of a montage. When downloading a free royalty-free image, it is important to check the type of Creative Common license attached. Google image: copyright free or not? Does uploading a photo in free access to Google image allow it to be used freely? Many illustrations are visible on the web, and their use raises questions. In practice, any visual medium – photo, image, drawing – is protected by copyright. To use a free Google image result, it is therefore necessary, a priori, to request authorization from its author, in order to know: If the author grants a free or paid right of use. What type of license the author grants.
However, thanks to the “Tools” tab, Google image allows the results to be filtered by type of license – “Usage rights” tab – to select only the photos that can be reused for the purposes corresponding to the Internet user’s objectives. google royalty free photo image How do you know if an image is royalty-free, free or paid, and what type of license is applicable to it? So many issues that hinder a quick and easy use of illustrations in the context of content editing for an effective inbound marketing strategy at a lower cost. Fortunately, the free royalty-free image bank helps the best marketing managers. Free royalty-free image bank: an essential tool for editing a blogTo find free stock photos, go to the web. Dedicated sites provide access to all kinds of visual media: royalty-free clipart, royalty-free drawing, free vector image, royalty-free logo or royalty-free illustration. You have every chance of finding the right visual medium for your web content, provided you choose the right royalty-free image library. Here is the list of the best image banks where you can find free royalty-free photos. 1. Adobe Stock Formerly Fotolia, this benchmark royalty-free image bank, operates on the basis of a credit system: the user buys credits, then uses them to obtain a license for the royalty-free photos of their choice. . Benefits of Adobe Stock Image Bank : Unlimited choice and exceptional quality. Disadvantage of the site: Adobe Stock offers a majority of paid photos. Tip: Get an Adobe Stock subscription. Royalty free fotolia By taking advantage of this offer, the user can test the image bank for free for one month , during which he can choose 10 free files. 2. Pixabay The ultimate free image bank, Pixabay only offers free royalty-free photos – nearly 400,000 – enough to find the illustration that best suits your editorial needs.
Better yet, all the free images to download are under the Creative Commons Zero license: the user is authorized to make free use of them. Benefits: The site where you can quickly and easily find a royalty-free image for free for commercial use. The advanced search engine at the top of the page is intuitive and efficient: it allows you to select files by type, by orientation (portrait or landscape), by category, by size and by dominant colors. pixabay royalty free images 3. Unsplash This royalty-free image bank also only offers free images, under the CC0 license. Pros: All photos posted on Unsplash can be used free of charge, for commercial or non-commercial purposes. Possibility to search for photos by colors or by format. Cons: Unsplash only offers photos, no vector files. 4. Pexels Royalty-free and free image, CC0 license authorizing commercial use and modification of files, multi-criteria search engine, wide choice of images of all types and all categories … Pexels brings together all the advantages of a good free stock photo bank ! pexels royalty free images 5. Google images The largest free royalty-free image bank … provided you verify the type of Creative Commons license applicable . A free Google image is arguably the most obvious choice when looking for visuals. But be careful to select the right of use “authorized reuse and modification” so as not to risk infringing a copyright. google image royalty free image Bajstock, Pickit, Iso Republic, or even Flickr, so many other free image banks are to be explored to find the royalty-free photo that best illustrates the tutorial, the blog article or the product page of your site.
A tool even makes it possible to scan all the photos accessible on the web in an instant: Everypixel. You can thus restrict the search to a selection of free images exclusively. evrypixel royalty free images On the results page, the user gets a multitude of files from which he selects the royalty-free image of his choice. By clicking on it, it is redirected to the various sites which offer it for free, it remains to download these free images in complete freedom! everypixels pictures Find your free photos: the example of Freepik As part of your marketing content creation , using free royalty-free images is always a must. But how do you do your research on the free image bank of your choice? Zoom in on the search for free images to download, with the example of the free image bank Freepik . Freepik , for all your free royalty-free images freepik royalty free images In search of a free photo of rights, you can go to the site of Freepik .
This image bank is one of the best and most famous. This library includes not only photos, but also royalty-free illustrations and most importantly, vector files. These documents in .ai or .eps, well known to graphic designers and creatives, allow you to build your own logo, for a 100% personalized, unique and de facto protected image by copyright. By downloading one or more free vector images from Freepik, the seasoned user can create a multitude of free royalty-free images… which belong exclusively to them. Around 1.5 million royalty-free vectors, PSDs and image files are spoiled for choice when it comes to illustrating infographics, visual identities or even presentations or press kits. Find a free royalty-free image, instructions for use Freepik and its search engine are like most of the best royalty-free free image sites. To find the photo best suited to the editorial content to illustrate, the procedure is simple:1. Type the subject of the desired image. For example: for a royalty-free zen image, type “zen”, for a Christmas image, type “noel” or “christmas” in the search bar. The engine usually offers very useful suggestions to refine your search.