BRAND PERSONALITY EMAILS Have you ever opened an email that reads like a textbook? Actually, you probably wouldn’t know how these emails read, Egypt Email List because you would have sent them straight to the junk mail dungeon after reading the third word. That’s because nobody wants to read anything — an email or otherwise — that lacks personality. This isn’t surprising. Personality is what Egypt Email List resonates and connects with your subscribers. It’s what builds cult-like followings for companies like Saddleback Leather, Dollar Shave Club, and even influencers like Tim Ferriss. So I don’t have to tell you that personality sells in opening line.

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email, too. EXAMPLE #27: DANIEL DIPIAZZA Daniel DiPiazza from Rich20Something understands this, and communicates personality through emojis, the language he uses, and even his unsubscribe copy in his emails: And he’s not the only one. EXAMPLE #28: ASH Egypt Email List AMBIRGE Known for her personal brand, Ash Ambirge uses personality to create a bond and resonate with her subscribers. Leading to far more interest in her content Egypt Email List email than she would have been able to generate if she’d taken a more “professional” approach. EXAMPLE #29: MIZZEN + MAIN Proving that you can use personality in email marketing even for an

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ecommerce business, Mizzen + Main employs humor and personality in their product email about these red chinos. Here’s what the grey text between the two images says (in case you can’t read it): The front door. Eagerly awaiting the postman to deliver his new red chinos. He’s been in this Egypt Email List squat position for hours. Senses heightened. Like a lion stalking a wildebeest. I’d be scared if I were that postman but also honored. Your emails don’t have to be long to get your unique brand across. EXAMPLE #30: THE HUSTLE The Hustle demonstrates you can (and should!) show off your personality in every single email — starting from your

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