Google announced this week that on-page experience – in terms of speed, responsiveness, security and other factors – will be the most recent ranking factor in search engines. Know everything about this topic! Valentina Giraldo Jun 5, 20 | 4 min read SEO factor on-page experience When analyzing the set of Google ranking factors , it is possible to observe how most of them correspond to the same reason: to improve the user experience. In this way, Kenya Phone Number List the efforts made by the search engine in recent years have focused on preventing any element that causes discomfort to the user. Do you think that there is something more annoying than a page that does not load fast? Well, apparently neither does the Google team.

With that in mind, they invested in updates that prioritized mobile optimized pages and fast site loading, which was seen as a major turning point for the SEO market. But it didn’t stop there, this week, it was officially announced that on-page experience will be a new defining factor for a good ranking in the SERPs . Do you want to know how this new factor will work, how to promote a good experience on your website and when this update will go into effect? Then keep reading! How will the ‘experience on page’ ranking factor work? The “experience on the page” factor will be based on the union between Core Web Vitals , a set of metrics related to speed , interactivity and visual stability, with other parameters already used by Google to indicate the capacity of a website to offer a good experience, which increases the time spent on the pages .

According to Google, ” Core Web Vital is a set of real-world user-centric metrics that quantify key aspects of that experience.” Thus, the factor would be a combination of the following variables: load: represented by the LCP, Largest Contentful Paint or Greater Content Presentation, and that must be up to 2.5 seconds from the first load; interactivity: represented by the FID, First Input Delay or Input Latency, and which must correspond to a number less than 100 milliseconds; visual stability: represented by the CLS, Cumulative Layout Shit or Cumulative Layout Change, which must be less than 0.1. As well as: mobile-friendly : check if your pages are suitable for use on mobile devices; navigation security : the page must be free from any type of malicious or misleading content; HTTPS : the page must use this security protocol to indicate that the site is, in fact, secure; Intrusive absence of interstitials ( interstitials intrusive ) page should be easily accessible and can not contain pop-ups, advertisements and others that hinder navigation and access to content. Likewise, these signs of good user experience can be represented as follows: According to the company, “With the addition of on-page experience to the list of the myriad factors that Google considers when ranking search results, our goal is to help people more easily access the information and pages they are looking for.

as well as helping website owners who promote a good experience for their users. In addition, in the search for a holistic and updated vision of what a good experience really is, it was stated: “because we continue with the objective of identifying and measuring aspects of the experience on the page, we plan to incorporate more signs (variables) annually to align the search engine to the expectations of users that are constantly evolving. This means that we can expect even more news in this regard and that efforts to understand your audience and how they behave on your website will be extremely important for years to come. When will this Google update go into effect? According to the pronouncement, and understanding the current complex scenario and the impacts of the new Covid-19 crisis , this update will not take effect until 2021 .

In addition, the search engine has promised to inform, at least 6 months in advance, when this factor will become a reality. This is great news for everyone to plan and organize with peace of mind, optimizing all the necessary elements on their websites. What can you do from now on? As we mentioned, this is the time to start thinking about possible action plans , identify what are the main problems related to the experience of your website and adjust them as soon as possible. Here are some tools that can be very useful in this task: Page Speed ​​Insights ; Google Seach Console ; Chrome Dev Tools ; Mobile-friendly Test ; Lighthouse . With the help of them, it will be possible to discover which are the most critical points and how it is possible to adjust them, mapping the causes and their main solutions. And if your website needs optimizations to give the user a better browsing experience and rank at the top of Google, you have to meet Rock Stage, the specialized WordPress hosting solution ! Share

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