ACL Direct Promo · We know about Relationship Marketing
We are experts in loyalty and incentives · We like to create unique experiences Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Google this week presented a marketing experiment based on the Google Goggles application and the local search service that makes it easier for consumers to locate and know if they have products in stock in a given store by carrying out a single online search. Disney, Buick, Diageo, T-Mobile and Delta Airlines are some of the companies that have started using Google Goggles. The five ran offline campaigns including the Goggles symbol in print media ads, movie posters and other media and, when consumers took photos of the logo on their Android mobile phones, the platform allowed them to click on a mobile address. of, for example, a corporate website.
Google Goggles allow users to take a photo of an object that is visually searched and Google sends relevant search results based on image recognition technology. The tool is very advanced in its development but it still does not work very correctly when the images are of animals, food and some other objects.
Google has added a local tool to the application that allows consumers to search for products and find nearby stores that they can call and check if they have stock of the product. Paul Lee, Product Manager of Google Product Search Team, that Google has already reached an agreement with more than seventy brands such as Office Depot or Guitar Center through which buyers can check the local stock of more than four billion products in local stores.
The market for online retail sales will grow 16% to almost 52 billion dollars during the 2010 Christmas campaign, according to data provided by Forrester Research, which also states that consumers will make 37% of their sales. shopping online, a figure 30% higher than last year. Affiliate marketing is always better when brands work with affiliates rather than against them
Affiliates firmly enter the digital world
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ACL DirectPromo · We know about Relationship Marketing
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Bigmouthmedia, a company specialized in digital marketing, has just presented the results of its 2010 survey on affiliate marketing, the online advertising and sales channel in which advertisers (online companies that sell products or services) pay to publishers (independent companies or individuals who promote an advertiser’s products or services on their website) based on the results.
The study reveals that the channel is embracing digital marketing techniques such as location-based marketing and video advertising but, although affiliates continue with innovative techniques and pillars of digital success such as SEO through real content offerings, 68% agree that that agencies are not providing enough creative resources to support the campaign. Affiliates cited friendly blog banners, data feeds and videos as lacking in creative materials. 76% of affiliates felt they were better at digital marketing than the brands they worked with.
“Affiliate marketing is always better when brands work with affiliates rather than against them,” says Andrew Girdwood, director of media innovations at bigmouthmedia. “Our affiliate survey shows that affiliates are willing and able to assist companies in their digital marketing efforts on their brand but are sometimes frustrated by a lack of resources and understanding from agencies and the companies.”
Affiliate Window was the network of choice in the industry, obtaining nearly half of the votes cast in favor of a service deemed reliable, trustworthy and easy to use. However, low quality or fraudulent traffic casts a shadow over the industry. In fact, for 72% it is still a significant problem. For 66% of those surveyed, issues such as commission attribution pose a threat to the industry, and they attribute it to a lack of communication between brands and their affiliates.
By sectors, retail is, according to the survey, the most popular affiliate sector, as it was mentioned by 46% of those surveyed as the sector with which the majority have done business, while 24% cited the travel sector as your preferred industry. Finance is in third place, with 8%, while telecommunications and games are both positioned with 4%. On the other hand, it is interesting to note that opinion remains divided (50-50) on whether the success of affiliates occurs when they focus on one market or when they cover several.
This study was conducted in the United Kingdom and includes responses from a wide range of affiliates, from those who use the channel as a hobby and generate less than one hundred pounds per month to those who work full time and earn thousands of pounds each month
Situation in Spain
“The main complaints we detect among affiliates are related to advertisers’ landing pages (product pages) and forms, which are too long and confusing, with many leak points and in which the messages are sometimes confusing. Like the British affiliates, the Spanish think that the advertiser’s lack of resources, innovation, creativity and knowledge of the online world are the main shortcomings in the sector ”, says Manuel Jurado Gras, general manager of bigmouth media in Spain.