The digital audience of online radio grows by 112% and is positioned as one of the media that inspires the most trust among the audience. The COVID-19 pandemic has dealt a severe blow to all areas. Its sudden irruption and the measures that had to be taken upset the lives of millions of people around the world. Greenland Email List The confinements that had to be decreed in several countries implied a sudden change in habits. The emergency situation created an unprecedented need for information and that also forced millions of people to search for information in all the media available to them. A UOC study now shows how this unprecedented situation affected media consumption in Spain . The report concludes that television is the most widely used means of informing about the pandemic , although there have also been increases in other areas.
According to Mireia Montaña , professor at the UOC’s Information and Communication Sciences Studies, “the most important change has been that general television has recovered a large part of the audience that it had lost in previous years in favor of of digital media, especially among the youngest “. According to the study, digital newspapers have 45% more page views and have increased their traffic by 100%, the digital audience of online radio grows by 112% (and is positioned as one of the media that most trust inspires audience) and live online TV accounts for 93% unique users. The most relevant increases are registered among young people between 13 and 24 years of age and by time zone. The mornings, afternoons and afternoons are the bands that increase the most, around 25% of the total population.
On the other hand, news programs are also experiencing great growth, with a 65% increase in their daily consumption. If we focus on gender , it is found that men between 18 and 70 years old have informed themselves through television (82.6%), the online press (55.7%) and official communications (47.4% ). Women between 18 and 70 years of age have mostly used television (83.8%), official sources (53.3%) and online press (44%). By age, the youngest have been informed by television (78%), online press (50%) and official sources (46.9%). On the other hand, the oldest have opted for television (87.5%), official sources (53.5%) and online press (49.6%). Young people return to television Regarding television consumption, the study highlights the increase in all target audiences, but emphasizes the 147% increase in the group between 18 and 39 years old , and in the 82% in the case of men between 18 and 70 years old. . “These young people – explains Montaña – had already put aside television for some time to consume digital media.” According to the teacher, “their behavior was that of wanting to consume what they wanted at the time and in the place they wanted” and “therefore their consumption was done mainly through portable devices.” However, the pandemic, highlights the teacher, “has led to a serious increase in false news, especially on social networks and in messages shared with friends or family”. Consequently, “at a time of so much uncertainty, the media consumption of these young people,
who have shown a more critical reasoning, has been to return to television, which offered information from official sources,” adds Montaña, also a researcher for the Learning group, Media and Entertainment (GAME) of the UOC. The study also highlights that infoshows television programs manage to accumulate more audience than traditional news programs. A behavior that is linked to the need for “evasion”. Finally, the consumption of free streaming platforms (OTT), such as Netflix or HBO, has grown considerably during the period. The data show a high increase in all groups, especially among individuals between 18 and 39 years old (53%). Montaña associates the growth in this area with the confinement of March and warns: “Now it will be necessary to see if this trend will continue to be maintained or if subscription drops will be produced . ” The study concludes that the least used means to find out about the evolution of COVID-19 are the internet, social networks, radio, information provided by relatives or acquaintances, and the printed press. Although it does not highlight the consumption of radio to keep informed, this medium is considered the most credible, along with television. Confidence regained The pandemic,
according to the study’s figures, has allowed traditional media to regain some credibility. Montaña believes that this return of the audience’s trust to the traditional media cannot be unrelated to the “moment of so much uncertainty and false news running through the network” that we are experiencing. “As UNESCO itself recognized, fake news spread faster and more dangerously than the virus itself during this period,” the professor highlights. The need for quick scoops has led some digital newspapers into the trap of certain fake news. “Some of these media also ended up publishing news that ended up not being true, due to the lack of contrast between enough sources,” says Montaña.
The teacher also recalls that “official communications were made live on television, which gave credibility to the medium,” from which press conferences could be followed and information obtained practically without an intermediary. “However, the television programs that achieved the most audience during the confinement were not the news, but the infoshows, emphasizes the teacher, and insists that the population, despite the seriousness of the information, ” wanted to keep informed , but from a more entertaining and not so dramatic point of view . ” This UOC research supports the Sustainable Development Goal (SDG) 9, industry, innovation and infrastructures.