Appearing on Google Maps is the cheapest and most effective way to attract users from a local market to your business website or blog. Erico Mafra Mar 23, 20 | 9 min read how to appear on Google Maps If you want your business to have digital visibility , you necessarily have to take advantage of the advantages that Google offers. Well, imagine that someone does a search and your company appears organically in the first result. Then, Canada WhatsApp Number List in just seconds this person will have your address, contact, photos and even reviews from other customers. The good news is that all of this is possible by digitizing a business and positioning your brand in the online environment. The most interesting thing is that such possibilities are available to both SMEs and large brands.
In this guide on how to appear on Google Maps we will explain the details you should know. Keep reading what follows! How to appear on Google Maps? Knowing Google My Business The first thing to keep in mind: Google My Business is a Google platform, which offers opportunities for local businesses to be visible through Google Maps and in organic search results. All this for free . So why do you need to register your store in Google My Business? Well, there are a variety of features that are helpful in increasing your number of customers . Among them you can: present your location on Google Maps. Which includes the layout of the routes to know how to get there; add contact information, including phone number, email, website. identify your opening hours to the public ; expose the reviews of other customers; show photos of your store and its products; share your profiles on social networks . Thus, to enjoy the benefits of Google My Business, the first thing you must learn is how to register.
To do this, follow the steps below. Step 1: enter the platform page The first visible option will be to “start now”. To do this you must log in with your Gmail email . If you don’t have an account with that provider, create one specific to your business. Step 2: fill in your business information The next step is to fill out the requested forms. To do this you must click on “Add your business”. In the first instance, determine the exact location of your business on the map. In turn, they will ask you for some information such as: business name; country; town; Department; Postal Code. As you progress, they will ask you for more information. Once you finish, you just have to click on “continue”. Surely you wonder what happens in the case of businesses that provide services in different areas. In that case, you must select “Yes” in “I deliver products and provide services to my clients at their location.” Step 3: confirm your authorization Once you have left all the requested data, the platform requires authorization to manage the company. In other words, it means agreeing to the terms of service. It is important that before proceeding to this step you check that all the information from the previous step is correct.
Once you approve the confirmation, the platform directs you to another Google page, in which it indicates that you are going to receive a postal verification code. This will be sent to the address you previously entered. Step 4: confirm your business location In this step, the platform will open access to your control panel. Once there, you can begin to edit your information and add other data that will be displayed by Google in search results. But before starting you must confirm the code that was sent in the previous step. This will arrive by mail to your address. Usually it takes about 7-15 days on average. Once you receive it, confirm the code on your control panel. Step 5: Add more information Once the previous step is completed, you will be able to customize more information about your business. The recommendations in this step are related to including excellent quality photos of your premises and services. Also, remember to determine your hours of operation. Local SEO: 5 interesting tricks to appear on Google Maps SEO is an acronym for Search Engine Optimization. Which in Spanish translates to search engine optimization. This consists of the optimization practices that power a website.
Especially to achieve a better position among the organic results of a search, something fundamental in Digital Marketing . Without a doubt, the first results get the most visitors. Which means more web traffic and, in the best of cases, the growth of an audience, and therefore of potential clients . Now, Local SEO aims at optimization so that the user finds better alternatives for products or services. Specifically, the ones closest to your location. This would imply benefits for any business. Among them: increased sales ; customer loyalty; greater relevance in the online presence; more credibility and authority at a regional level; recommendations and mentions to the brand among others.
As we saw, the steps to register your company in Google My Business are the same that all your competitors will have to follow. Taking this into account, what other actions can you take to appear in Google Maps in the first positions , since being registered does not guarantee it? Here are some tips to help you succeed in Local SEO:1. Produce relevant content for local audiences The Content Marketing has tremendous importance for a company to consolidate itself as a benchmark in its sector. In this way, through content, the business can demonstrate that it has experts in the area. Which will not only increase sales, but also allows you to retain customers. In turn, this practice is favorable to improve the optimization of a website. Since search engines prioritize sites that offer a good user experience . And content is one of the best ways to do it. In fact, if your content is positioned among the first results, the chances that users who may not know your business will find you increase. Suppose your company is an event producer that has a presence throughout Latin America, but wants to position its brand in different ways in each country.
An interesting alternative is to create a blog with content that addresses the cultural scene of the different specific regions where you want to attract customers. For example: The culture of music festivals in Buenos Aires; X reasons to choose Bogotá as the destination for your corporate event; Lima: a high-level benchmark for Latin American gastronomy; among others. The most interesting thing about Content Marketing is its viability for businesses of different sectors and sizes . Mainly when a company publishes relevant content related to the regional scope in which it is positioned, the Google algorithm has more reasons to “reward” it with good rankings in its ranking. 2. Implement good practices of SEO On-page The SEO On-page refers to all practices that can be applied internally on a website. And consequently, to achieve better positioning in Google . Among these practices we can mention: The use of keywords So that search engines crawl the terms we are using on the website.
All in order for the page to appear in user searches that include these keywords . Correct navigability As we have mentioned before, Google gives priority to those websites that are committed to a better user experience, mainly in what refers to the information architecture and the technical performance of the website . Therefore, the site must be navigated easily, with adequate structure and the lowest possible loading speed . To do this, you need: choose a good content manager ( CMS ); hire an effective hosting service; structure the web pages well with a sitemap ; among other points, which are part of the technical SEO optimizations . Provide valuable content This allows users to stay longer on a website , which is a good sign for Google. For this, it is also essential to link the pages of your website to each other, in the end those internal link bridges are the ones that will show the Google algorithm the pages that it has not yet crawled and included in its index. 3. Carry out Link Building strategies For its part, Link Building refers to link building. Specifically those that come from another website and are directed to your pages. As far as web optimization is concerned, it offers great advantages. Google considers these links as a vote of confidence or a recommendation.
Having another website recommend your content generates backlinks and helps your positioning. However, it is a practice that must be done correctly. Well, those websites that are not related to yours and have no value will not bring benefits. In fact, Google can take it as a bad practice that seeks to obtain shortcuts. So, an alternative that can work is to create alliances with businesses or influencers in your niche and in this way exchange links that are directly related to your content. If your company is a tourism agency, for example, you can look for bloggers and YouTube influencers who talk about travel and check the possibility that they mention you with a link to a page on your blog.