Today, Google Ads is one of the measurable and most profitable forms of investment for your virtual store. Hesley borragini Jan 17, 20 | 7 min read google-ads-for-ecommerce That is why it is so important to know this Digital Marketing tool and know how to use it correctly. If your e-commerce doesn’t have ads yet, you need to start as quickly as possible and take advantage of all the possibilities of Google Ads! What is Google Ads Google Ads is Google’s advertising platform . It is from this that we invest in those ads that can appear in two ways:Those that appear in the form of images, videos and texts, on the websites you visit, are called the Display Network. The ad space on Google search pages is called the Search Network and the ads that appear there are sponsored links. It is very likely that you know the dimension of Google and you know that with this search engine we can find practically everything with just a few searches.

Imagine if your potential customer could find you just when they need your product or service! Google Ads for E-commerce: Display Network The Google Ads Display Network reaches millions of associated websites, blogs and portals and contains the best network of websites in Latin America and the world. Here, it is possible to segment ads according to the context of the websites, that is, you will direct your ads to the sites, South Africa WhatsApp Number List blogs and portals that have content that your Buyer Persona consumes. It is interesting, for example, that a sports equipment store has advertisements on sports blogs. This is just one example of the many possibilities of the Display Network. As we mentioned, previously, in the Display Network or GDN (acronym in English) the ads can be:images; text: title, two lines of text (35 characters each) and a URL ;videos; Rich Media (only graphic elements, being able to contain interactivity according to user actions).

Unlike the Search Network, on the Display Network it is possible to use creativity in several ways, make interactive ads, announce promotions and other possibilities in addition to text. It is important, when creating a display ad, to do it in different dimensions, since the sites leave different sizes of space available for the ads. If your ad is not the ideal size, it will stop appearing on some websites that may be strategic for your company. And of course: do A / B tests with the colors, texts, positions of the elements in the ad, types of ads and see which one brings you the most return. How to use the Display Network If you don’t have the Google Ads Pixel installed on your website yet, read this article with what you need to know about Google Tag Manager and get started by installing the Pixel. After installing Pixel and having done all the basic settings of your Ads account, go to the dashboard and click on the “New campaign” option. You will now see the “Search and Display Network” options. Select the last option and edit your ad. Types of segmentation in Google Ads for E-commerce To better understand the Google Display Network and how to use it to drive your e-commerce sales, it is important to know the types of segmentation . There are, in total, six types and we are going to explain you one by one, below. Segment by context As we mentioned before, on the Display Network it is possible to advertise according to the context of the website , and that is the first possibility of segmentation: the contextual one.

Here, Google Ads automatically selects websites related to your keywords . Channel segmentation Another option is to choose, specifically, in which websites you want to appear, in this case, the segmentation is by channel. Segmentation by topic This type of segmentation consists of the automatic selection of websites from the Google Display Network on specific topics, according to what catches the attention of your buyer persona. Demographic and geographic segmentation If your e-commerce reaches a state, region or city and is directed to a gender and age, you can use two types of segmentation to reach your audience:Demographic: according to the age and gender of the person;Geographic: according to the place where the user enters the Internet. Segmentation by category of interest Finally, the segmentation by category of interest, where the ads will appear on sites according to the category of interest of your product or service . Like the example we gave earlier: a sporting goods store appearing on sports blogs. Boosting Sales with Remarketing Have you ever wondered why offers for products or services appear on websites that you recently searched for or visited? It may seem like magic or spying, but that’s just remarketing !

This is an extremely powerful sales tool, because, even if the person is not on a website related to your product or service, your offer can be displayed. That makes the person remember their problem to be solved or need to be supplied. With just one click, your potential customer is on the product page. This is called Dynamic Remarketing. In addition to that, you can display personalized messages, make offers and put the person one step away from the purchase. Most users do not buy a first-class product through an e-commerce, this data is generated by various factors such as:e-commerce credibility; competence; doubt about the purchase of the product; bad experiences with other websites; delivery times, among others. For this reason, your company should invest in remarketing, to remind the customer that you are there to solve all their doubts, leave the evaluations of other buyers visible and offer discounts. Remember: Dynamic Remarketing is ideal, mainly for virtual stores that have a high number of products and a solid reputation.

If your e-commerce is still starting to move and you don’t have a lot of budget for ads, focus on specific products and advertise to a targeted audience. Google Ads for e-commerce: Search Network Google Ads displays the ads in two ways, as we already mentioned in the article and the Search Network is one of them. We give the name of sponsored links to those ads that appear before or next to the organic results when we search for something and that is where your e-commerce should be. At the beginning of the article we explained, in a basic way, how Google Ads works and how it displays your ads, but, if you still have any questions about how this tool works, read this article about how Google Ads works and answer your questions before put your campaigns rolling. How to use the Google Ads Search Network You will follow the same steps as the Display Network, only altering, when selecting, the type of campaign for “Search Network Only”. You can target your ads demographically, geographically, and by keywords. To get ideas of which words are related to your product or service, it is ideal to use Google Keyword Planner or other tools that can help you when creating your campaign. There, you can get keyword ideas, search volume, competition, and other data to help you invest in the right keywords.

Dynamic Search Ads Investing to appear in the first result when the user searches for the name of the competitor’s brand is a huge advantage for your e-commerce, especially with the range of options available on the Internet. Like the Display Network, the Search Network goes further with Dynamic Search. Dynamic ads on the Search Network are similar to regular ads, however the title is automatically generated with the product name and destination URL. This means that your company will be more relevant, faster, offering the right product at the moment the user searches for related keywords. The same advice from Dynamic Remarketing applies here:If your budget is tight, focus on strategic products and save the Dynamic Search for when you can invest more. Types of Google Ads offers for E-commerce This stage is very important for your campaigns, the types of offers are the same for both networks and this choice can determine the success or failure of your ads. The campaigns are set according to the newspaper that define budget. Many times, this budget is exceeded or not reached and in this case, rest assured, the monthly cost will be the same. Google Ads has a habit of spending a higher budget on you during the days with the best results.

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