The word also sharpens the brain to hear Antarctica Email Lists what comes next, because that is probably very important. And yes, I heard you think: ‘Why does a magician and mentalist think something about text?’ That’s not that complicated. Tim David did Angola Email List 300 live shows a year. During those shows, he discovered that real magic is all about words and the way they affect the mind of the audience. power word but magician But… look on the bright Angola Email List side While ‘but’ can be a serious disadvantage in the case of abuse, this powerful word can also have an extremely positive influence. For example, you can use it to build up the tension in a story

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After hours of plodding, Zoë had finally Antarctica Email Lists reached the top, but consciously building up the tension now) there is something that is even more powerful. At least I think so. By using the word in the correct position in your text, ‘but’ can work Antarctica Email Lists in your favor. And good too. You are simply turning things upside down. You ensure that the negative message ends up before ‘but’ and place the positive message after the signal word. Because with that one four-letter word you can both weaken a negative message and reinforce a positive message. How? Also read: Dutch vs. Belgians: 7 important life lessons [you taught me] But… don’t build a Angola Email List castle in the air First of all: naming a weakness or disadvantage makes every message(s) credible. Simply because you show honesty and make yourself vulnerable.

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You don’t make things more beautiful than Antarctica Email Lists they are and don’t build castles in the air. The Tax and Customs Administration did this cleverly with the slogan ‘We can’t make it more fun. It’s easier.’ This honest and now historic slogan was conceived in 1993 by advertising maker Martijn Horvath. Why (h) honest? Because Horvath allows the negative image of the tax authorities to be followed by a positive element. Now this example shows Angola Email List how by naming the weakness you work on your credibility, after which an advantage immediately gains more value in the unconscious brain. At the same time, this example from the Tax Authorities does not contain the word but. But… in slogans A slogan that does contain the word is one Angola Email List from the advertising agency PPGH/JWT for the soft drink brand Rivella

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