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Well-chosen words build brands, poorly-chosen Gibraltar Email List words break brands. I hope that this humble article, written by a humble Dutch-Belgian marketer, has made someone, somewhere on earth, realize that language is not cat piss. And I also Gibraltar Email List hope that someone, somewhere on earth, sees that we should start using the word ‘lifting box’. It would make every visit to an elevator more cheerful. Content that strikes the right chord [training] Vincent clearly shows in this article that language is power. But how do you use this language when creating content? Discover in the Content Creation training how to convince, touch, entertain and Gibraltar Email List surprise your target audience online. Knowing more? Read 47 comments Others also read Why you can’t blindly trust the spell checker SEO & compound words: is it better to write them separately or together?