And regardless of the requirements Croatia Email List set by Google would you yourself click on an ad written . In such a way I do not think so Mistake numb bad punctuation Punctuation can sometimes  . Be a matter of life or death That shows this Croatia Email List now world famous Facebook  . Post in which the text suggests that we should start eating children Wrong punctuation online ads A comma after .  The word ‘eat’ would have made the message a lot more kid-friendly! Incorrect punctuation can also cause problems in  . Ads in Google Ads The text will look Croatia Email List rushed and unprofessional. Wrong punctuation can lead to misinterpretation of the text.

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When writing texts for advertisements make Croatia Email List sure you create the most appropriate sentence  . For the description boxes If you manage to close your first description box with punctuation then your  . Ad is eligible for a mega headline Your headline and description box .  re combined into one super long header. These types of ads usually Croatia Email List have a higher click-through rate than ‘regular’ ads! Mistake number 6: Internet language and trendy abbreviations Fifteen years ago I wrote ‘ who remembers it?) to friends at secondary school. Today I would just write out those sentences and words completely, so: ‘a thousand times Croatia Email List apologies’, ‘anyway’ and ‘whatever you want’. Nowadays I no longer communicate with sweaty teenagers, but with customers who have to make a purchase thanks to my advertising texts.

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Still, I sometimes see internet language Croatia Email List and abbreviations in ad texts. This is completely unacceptable from a marketer’s point of view for three reasons: Internet language and trendy abbreviations come across as unprofessional. They are not understood by everyone. They are often generation dependent and often region Croatia Email List specific. Google’s software detects this type of language in ads and then disapproves of those ads. All your work for nothing! So just write like an adult. Error number 7: Excessive use of exclamation marks Your customers should know that your ad is important, I admit that. What you need to avoid, however, is that your texts are overflowing with exclamation marks.exclamation marks ads Not only do Croatia Email List these kinds of texts come across as loud (which can then be interpreted as cheap and unprofessional ), but our friend Google Ads also has a little bit of exclamation marks.

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