Interactive infographics are the new format for presenting personalized content to consumers, providing them with a more organized experience when it comes to showing them information, so that they better absorb it and create unique responses, provided by the users themselves. Clara Borges Jan 24, 20 | 9 min read what is an interactive infographic and what is it for Interactivity is one of Marketing’s stakes to attract the public’s attention and facilitate the understanding of the message that companies want to convey. The interactive content can have several formats, the choice will depend on the strategy, audience, budget and market niche. Interactive infographics are one of the big bets for the new formats. In addition to its natural potential, tests carried out around the world confirm the idea.
The excellent results achieved by this modality made this type of infographics essential to be analyzed and, according to the marketing plan , implemented in the Marketing department of the companies. Therefore, we are going to explain better what this new interaction proposal is. And, for this, we will see the following points:What are interactive infographics? Benefits of using interactive infographics in a content strategy. Key tools for creating interactive infographics. Tips for creating this type of infographics. The 7 best examples of interactive infographics. Continue reading! What are interactive infographics? The interactive infographic is Russia WhatsApp Number List a type of infographic that has some element of interaction so that the public can be linked with the content in a unique way, being part of the construction of the material. Static infographics are the ones we are used to making and seeing frequently in Content Marketing and Digital Marketing.
They are widely used because they can convey contained information in a visual way. This example from our blog proves it well:Therefore, they are easily understood by readers and can understand from the simplest to the most complex topics, just by looking at the summary shown in the material. Since infographics are used to display information from surveys, events, reviews, books, etc. With these interactive dynamics this information comes to life and you can achieve your goal more efficiently, such as better educating the public, transmitting a message or displaying new information. This material format is also widely used due to its potential for viralization , precisely because it can summarize content in a visual format that is both attractive and easy to share. Benefits of using interactive infographics in a content strategyInteractive infographics allow the user to feel the protagonist of their journey and choose the way that best suits them to observe the information contained in the material. Organizations that opt for this interactive format use modern Digital Marketing tools . These tools contain interactive elements that, when placed in the infographic, give the audience the freedom to explore the material on their own, such as providing information as they move the mouse cursor or showing them different ideas as they zoom. Therefore, infographics offer guided tours of the content, engaging the public and educating them much more than static infographics, where the information is already ready. These advantages make this content format a weapon of the Marketing industry in the battle to get people’s attention.
Interactive content has already proven its effectiveness : it has higher conversion and sales rates than static content , as well as generating more qualified and loyal leads. According to a 2018 study by Demand Metric , in association with the ion interactivity tool , 96% of the Marketing specialists interviewed guaranteed that interactive content positively impacted their customers’ shopping journey . Key tools for creating interactive infographics One of the first steps to be successful in a Content Marketing strategy using interactive infographics is choosing a good creative tool. There are a wide range of options on the market, including paid and free, in addition to those that already have a wide variety of templates and layouts available for use, while others require programming skills to bring infographics to life. The choice will depend on the approved budget, the size of the Marketing team (who has a designer available will have more options) and the experience with creating infographics. Next we will show you the most used current tools to create interactive infographics! Ion interactive Ion is a great option for those who want to escape the more basic templates and are looking for something more specific, but do not have a designer or programmer available on their team. Apart from that, it is a tool specifically focused on interaction, so it manages to be better in this area than the others that are more complete and / or cover other branches of design . Another advantage of Ion is that it stores data and makes it available for analysis, being more than just a design tool. In the other options, it is necessary to use different monitoring tools to evaluate the performance of the material. In addition to providing the data, it is possible to do A / B tests , among other options, to observe what it is that most attracts the customer’s attention and offer the best results for the company.
You need to download the tool, but anyone can create and make animations using whatever data they want. Options for making animations for interactive infographics are CSS , HTML, and SVG. It is a great tool for those who want something very personalized. However, it requires programming knowledge to make it work. In other words, it may be necessary to hire someone or an agency to produce this material if you want it to be more specific or with a different design. Tips for creating this type of infographic Introducing a new format in a Content Marketing strategy is not an easy task. However, some tips can make it much easier for you to use interactive content. Here we will tell you some of them! Combine information from the marketing and sales team Business sales and marketing teams don’t always speak the same language. It is not uncommon to find Digital Marketing strategies that do not even have content that can be used by the sales team , since they focus on lead generation and Brand Awareness . A survey carried out in 2013 by the company Sirius Decisions showed that 70% of the content carried out by the Marketing sector was not used by the sales sector. Putting together the information collected by the two sectors is to multiply the possibilities of producing more effective materials, since sales teams can obtain information from the daily contact with customers, while marketing investigates, creates and analyzes consumer behavior .
Reuse content already published Those who have used Content Marketing in the company for the longest time have a wide possibility of finding content that can be reused, reaching a wider audience than before. This is because interactive content can be more effective than static content. Not only in attraction, which is what we are citing here, but also in conversion. Everything is a consequence of the interaction between the material and the public. An example of content reuse is taking the data contained in an ebook or a series of blog posts and turning it into an interactive infographic. Take into account the elements of interactivity When we plan interactive content, we must adjust some points so that the interactivity is as accurate as possible. Playing with content is essential for your success. Therefore, creating tricks to hide some parts of the content, showing it in stages, is one of the ways to captivate and engage the reader. Another possibility is to place different presentation formats in the same interactive infographic. For example, placing not only images, but also short videos and audios. Investing in design, of course, is essential to get the audience interested in interacting with the infographic, along with the storytelling and relevance of the data to be presented.