An interactive quiz is an interactive content format that engages the customer by helping him in some way and, indirectly, by showing him products or services. As long as we use it in the correct context within a marketing strategy, this resource is ideal for generating more leads, Costa Rica WhatsApp Number List more conversions and more loyalty. Luiza perez Mar 19, 20 | 7 min read what is an interactive quiz and how to use it Whether interactive or static, the quiz is a content format with immense power to engage the reader. Just remember the behavioral quizzes that are so common in magazines and websites, or the huge success of the BuzzFeed website, full of quizzes on culture and entertainment.
Along with interaction, which is a natural characteristic of human beings and, therefore, always used in many areas, not only in Marketing , the interactive quiz is ideal to increase the number of people who know a product or service and , consequently, increase customers and billing. Therefore, brands have already observed this trend and are looking to use interactive content in their Marketing strategies to, in this way, make them more effective and generate more leads and customers. The interactive materials have achieved excellent results for the companies that have opted for them. Interactive tests, in particular, have the potential to improve lead engagement and also generate data that can be transformed into better communication between customers and the brand. Did you find it interesting?
Then continue with us to find out what are the advantages of using this resource in Marketing and Sales ! Good reading! What is an interactive quiz? It is a type of material in which, by answering some questions, the user manages to obtain a result that he was looking for. This final result is generated by calculating and classifying the interactions that the user had with the questions. Thus, the user can discover a little more of his way of being or his knowledge on any subject. The quiz is a format that is already interactive, since each final answer depends on the interaction of the reader. However, its interactivity was limited, since for a long time it was used statically, in print in newspapers and magazines. With the Internet, the questionnaire was able to become truly interactive. The answers given by the users began to be calculated in a system to show the final result. The user only needs to read and click on the answer that most closely matches their way of thinking. The interactive quiz is used particularly to evaluate the opinion or the level of knowledge of the audience on some topic related to the universe of the company, but it can also be used in another way, according to the Marketing plan or the sales strategy .
What are the benefits of using them in a Marketing strategy? In addition to showing us the opinion or degree of knowledge about a certain topic of our audience, the interactive questionnaire generates a series of benefits for those who decide to implement it. The first benefit is the potential for viralization on social media . BuzzFeed’s interactive quizzes – which we mentioned at the beginning of the article – are shared millions of times on Facebook. In January 2014, it managed to hit the 13 million share mark, in addition to the traffic generated through Instagram Stories , which has been growing exponentially. Another benefit is the increase in the education of the audience, generating more qualified leads . A 2014 survey by Demand Metric in association with ion Interactive with Marketing specialists revealed that interactive content is seven times more efficient when it comes to educating the public. This difference in lead qualification , according to the same survey, generates three times more conversions than a sales funnel with exclusively static content.
Another benefit that the interviewed specialists observed is the valuation of the brand or Branding , as well as its differentiation by the public compared to the competition. For 88% of these professionals, interactive content is effective or very effective in this regard, compared to 55% of those who work only with static content. branding How do companies use interactive quizzes? With the growing importance of interactive quizzes, new tools have emerged to make life easier for Marketing specialists. Thus, it is possible to create a quiz quickly, without the need to know about programming . Many benefits generated by interactive quizzes have already been tested by some companies. Therefore, we have separated some examples of questionnaires to clarify the objectives and peculiarities of this type of interactive content . Continue with us! What can you learn from your DNA? The ion Interactive platform was the company chosen to carry out the interactive quiz for 23andMe, which sought to assess the public’s knowledge of DNA.