IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange, Course on e-Marketing at CEF.- Center for Financial Studies, Cameroon Email list To learn about E-Marketing, identify the strategies, their implementation and their success stories The arrival of the Apple iPad on the market has undoubtedly revolutionized the advertising landscape, turning this type of new device into an opportunity for brands and advertisers. Tablets are here to stay and in a short time many of the roles of the traditional mobile internet have changed, also highlighting the new features and features available to its users who can now get much more involved with ads under a fully multimedia and interactive experience that it translates into greater involvement with the brands’ own messages and an increase in their own purchase intention.

In this sense, in a recent study developed by Alex Wang, PhD and sponsored by Adobe, different participants were subjected to viewing a magazine in its different versions. The printed magazine and its digital version through the iPad.

After that, the participants were subjected to different questions and questions about the advertisements they had seen. The ads of both versions corresponded to the same brands and used similar creatives with the obvious difference that some ads were static and others, in the case of the iPad, they were displayed interactively.

The results of the study were really revealing, and in all the parameters analyzed the interactive ads outperformed the static ads in the print versions. The general opinion of the participants agreed that the iPad ads were considered more attractive, thus achieving a greater participation and positive attitude of the participants towards the ads themselves. In terms of purchase intent analysis, for iPad ads this was roughly 59% higher than for static print ads.

The data in this report coincide with a similar study carried out last year by UM (formerly Universal McCann), through which it was pointed out that the owners of these devices were more predisposed and paid greater attention to magazine advertisements. in its version for iPad when the potential of resorting to using amazing photos, brilliant images and interactive functionalities was exploited. The Panini stickers are reinvented. The first augmented reality album arrives
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Sony Computer Entertainment Spain and the Italian multinational Panini launch today the first collection of augmented reality stickers with the popular creatures of the exclusive PSP video games Invizimals ™ and Invizimals ™: The other dimension.

In a simple way, an impressive result is achieved. Each card contains the image of one of the 231 Invizimals, but also some special augmented reality markers (the so-called ‘cheats’ that are used to play on PSP ™, but with different appearances). With these markers, the Invizimals can be seen in motion through the PSP ™ system (PlayStation®Portable) and the Go! Cam, exactly the same as in video games. These are the first 2.0 stickers to hit the market.

Now fans of the saga developed by the Barcelona studio Novarama will have the opportunity to collect and classify on paper, but also in motion and in augmented reality, these fantastic monsters that, until now, could only be seen once they had been hunted in the titles by Invizimals for PSP ™.

Thanks to this collection, Invizimals hunters will be able to see the appearance of countless monsters that they did not yet know because they had not caught them through the story mode of the two installments of the video game, as well as the three stages of evolution of each one of the Invizimals. To facilitate their search and learning, the Invizimals in the album are classified according to their essential characteristics: Desert, Fire, Ice, Jungle, Ocean and Rock. “This is an agreement between Panini and PlayStation®, both leading companies in their sectors, to bring to the market the first collection of augmented reality stickers, which is a milestone in the world of collecting that we know fans will love. Invizimals ™ ”, says Juan Jiménez, PlayStation® software manager. According to Lluis Torrent, general director of Panini España SA: “The Invizimals project is a new example of our synergistic alliances with other companies in the children’s segment and one more example of Panini’s strong commitment to new technologies applied to chromium.”

 

 

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