Interactive content is a type of content that demands some action from the user, bringing the advantages of generating more engagement and producing relevant data for Sales departments. Some examples of interactive content are: quizzes, calculators, and interactive videos. Edgar higuerey Jan 4, 20 | 15 min read how interactive content works We are talking about interactive content, a powerful resource that provides a unique experience to users and manages to retain their attention efficiently. It is already a trend that people look not only for quality content, but for materials that add a differentiated value. To correspond to these expectations, you must produce content that builds a connection with your audience and captures their attention enough to drive an interaction or cause them to take an action. Here the interactive content is present. Learn more about this resource in this article. What is interactive content? As its name implies, Ghana WhatsApp Number List interactive content is an innovative way to generate engagement through creative content that encourages user interaction. This type of content allows more impactful experiences through attractive and optimized visuals to provide valuable information to the reader, boost engagement and conversion. The main characteristic that defines interactive content is the need for an action by the user, such as clicking, dragging the mouse or some other type of command. What types of interactive content are there? The range of interactive content is quite large and, surely, you have already come across some of them on the Internet at some point during your browsing. Know the main types: Interactive videos 360º videos or those that require a command from the user are some of them.
You can see an example in the video for Coldplay’s song Ink . These interactive audiovisual materials also allow the user to choose different versions of the story presented, in a resource similar to the one made famous by the movie Bandersnatch . Questionnaires Quizzes are similar to quizzes, but generally feature more serious language and in-depth content. The intention is not just to entertain, but to help the consumer in their journey as a customer, giving them a favorable shopping experience . At the beginning of your drinking journey, the questionnaire can help you identify your needs. At the end of the day, the material can help you by showing which solution you should adopt to solve your problem. In this way, you can also collect data from this consumer to know at what stage of the conversion funnel they are and which Marketing and Sales approach you should put into practice. This questionnaire, for example, helps companies identify their needs in the area of contract management, with six strategic questions. By closing their interaction with the form, the user provides their data to receive the results and recommendations of the company. Ebooks Instead of delivering a static PDF to your audience, how about creating interactive content to present information in an ebook? You can combine the text with videos, images, graphics and animations. The consumption of an ebook becomes much more interesting and pleasant when it is visually attractive and offers interaction possibilities.
Here’s an example from Salesforce, which turned an ebook into an attractive, animated page. In this example, whoever wants to save the material in PDF can download the file after providing their contact details. White papers The papers white generally have a more technical content that ebooks and blog posts. They go straight to the point and function as a manual or guide for executing a strategy or action. Well, making them interactive is a way to make this material more attractive and understandable. This page, for example, presents the sections of a white paper on different pages, with buttons to navigate through the content. Landing pages A landing page has a clear objective: to generate conversions . In other words, adding the possibility of interaction to these pages can help awaken the desire of the visitor and convince him to leave his contact information to become a potential customer. Here you can see an example of the interactive landing page that DHL created with visual and animated content to make the user experience more interesting:Lookbooks Lookbook is a visual material that is generally made up of photographs. It is widely used by fashion brands to present products, models, photographers and stylists (although it can be used in any niche). Lookbooks are usually static, in PDF format or even printed. To make them more attractive, you can create interactive lookbooks.
Travel operator Northstar Travel created an interactive lookbook to introduce the Los Cabos destination and also included a questionnaire and contact form at the end. Resource Library A resource library combines different content that a company has already produced for its Content Marketing strategy. Instead of offering a list of links for users to access these materials, you can create an interactive page to make it easier for them to find what they want. That’s what Symantec did with its resource library, which is divided into categories and also includes exclusive access areas. Solution finder The solution finder also looks like a quiz. However, it has a more specific goal: to guide the consumer through questions so that they can find the correct solution to their problem. For example, helping insurance company consumers choose the right extended insurance for their car can be difficult and boring content to explain. With the solution finder we can guide the user in a fun way about the best plans offered by the company. Quizzes The quizzes consist of a type of interactive content that has already gained many followers! They were popularized on the Internet with the BuzzFeed tests and have become effective interactivity tools for brands. These mechanisms can be used to educate and entertain the public, generally with a soft and jovial tone of communication, in addition to capturing insights about your maturity and knowledge on the topic addressed.
When they are creative and relevant to audiences, they also have great power to go viral! Take, for example, this quiz that tries to solve a series of myths about washing machines. Search results Presenting the results of a survey, filled with data and graphs, can be tedious for the target audience. With this in mind, creating interactive content to present this data can be more efficient for people to understand the information. An interesting example is the selfiecity project , which looks at the ways people take selfies in different cities around the world. On the website, it is possible to navigate the collected data in interactive charts and better understand the search results. Calculators Calculators are interactive content that help show how your product can be pocket-friendly to the consumer. With them you can show how the client is going to save, generate income or plan their finances, depending on the type of solution you offer. This type of content can be combined with material that explains the market value of your product, which makes the calculator check what you are saying. A good example is the following calculator that shows how much money you save by breastfeeding your baby instead of using standardized formulas. This material is integrated with data and statistics that confirm the benefits of breastfeeding.