If you are thinking about launching a new product or service, you will have to decide what marketing strategy you are going to implement: push and pull strategy ? What are they? It is important that you know these two sales models to make the decision. You may also be interested in: Executive Master in Digital Marketing, Analytics and UXINDEX OF CONTENTS Push and pull strategy If you are not clear about both concepts, Armenia Phone Number List in this post we explain what they are and what factors you should take into account when choosing the most appropriate marketing strategy for your case. In the end, there are many indicators to take into account: your brand positioning , the market, your resources, the demand for the product … The key will be to carry out an exhaustive analysis and depending on your circumstances and those of the market, to be able to choose the most appropriate one. We are going to analyze the two main sales strategies , the push or push strategy or the pull or attraction strategy.
VIDEO Design your marketing plan with the Canvas Model Download What is push marketing? Push or “impulse” marketing is a marketing strategy to get the products of a company to customers. The push or “ push” strategy is about a quick way with which we manage to educate the customer to carry out the purchase action. That is, the objective will be that through different channels our product or service reaches the final consumer. This type of marketing strategies are carried out mainly when we want to launch a new product, that is, for launches. And also when we want to stand out from a very competitive market niche .
We must find a need of our potential client, not covered, and propose a proposal that meets that need. The brand or company “pushes the sale”, through different actions, with the ultimate purpose that the consumer or customer acquires the product. One of the advantages of the push marketing strategy is its great reach. But it can be considered a more aggressive and intrusive marketing strategy. This sales model is based on knocking on the necessary doors, insisting, so that they end up acquiring our product. Push and pull strategy in marketing: definition and examples – push strategyExamples of push strategies We have many examples of push strategies that help us understand this sales model. An example can be television or radio advertisements, which normally “interrupt” the public, to promote a product or brand. Another example with which you will perfectly understand the push marketing strategy are the sales strategies used by many telephone or insurance companies. They make phone calls to inform us of offers or special rates, they insist, they call us back, offering a better offer. In the end, they “push” us to acquire that “irresistible” offer. All kinds of promotions at Fairs, Congresses, offering significant discounts, are also push strategies, with which the customer is pushed towards the product or service we want to sell. Marketing strategies at points of sale and direct sales to customers are also push marketing strategies.
Another push marketing formula is packaging design to improve the shopping and distribution experience as a sales formula. As you have seen, all the examples are aimed at “pushing” the potential consumer or client to purchase the final product. What is marketing pull? The pull marketing strategy is based on attracting the customer to the brand. These are actions that are not aimed at pressuring or insisting the customer, but attracting them, offering quality content. EXECUTIVE MASTER IN DIGITAL MARKETING, ANALYTICS AND UX Lead digital change I want to sign up! To do this, having a plan in social networks , content marketing and other types of actions will help you in this sales strategy. Therefore, it is not about pushing the consumer, the strategy is based on the consumer or client actively looking for that product and generating a need to purchase it. Above all, this strategy is effective in established brands in which they do not need to “push or pressure” the consumer, but rather the customers themselves are interested in acquiring the product. They are attracted to the brand and they are the ones who approach it. They are potential customers attracted by the brand, product or service .
It is an attraction strategy, with which the brand image is reinforced, because potential customers are attracted to the product. We usually have a brand reputation or prestige that makes the demand high. The objective of this sales strategy will be for the customer to claim that product or service, but to get there, we have previously had to put an important strategy in place. It is necessary to have a differentiated product with respect to the competition, position ourselves as a benchmark in our niche and be able to generate that interest or need to acquire the product. To implement a Pull sales strategy, it is advisable to have loyal customers who are loyal to the brand and have the differentiated product or brand. Having a visible, positioned and recognizable brand by the consumer will also be important. We can achieve this brand positioning through advertising or media appearance strategies. Ultimately it is about being present in the mind of the consumer. We must implement different actions so that the client approaches our brand and actively seeks that differential product.