You can read more about this in Switzerland Phone Number my blog. How people read texts online – and that’s how you respond to that as a copywriter. What content do you use to achieve your goals? At which moment? And through which channel? The amount of options does not make it any easier. Fortunately, there are methods that give you something to hold on to. In this article, I explain how a customer journey map helps you to take advantage of content opportunities. What is customer journey mapping?

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Prefer Relationships Over

Customer journey mapping is a way to Switzerland Phone Number visually map the customer journey. Such a customer journey shows which phases a potential customer goes through. Someone who comes into contact with your company for the first time often has no intention to buy. Your potential customer is orientat and wants to know what you have to offer. Only later are the various options consider. Hopefully, Switzerland Phone Number resulting in a conversion. At each stage of the customer journey, your potential customer has different questions, concerns, and needs.

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So it’s not wrong to plan something fun right before you go home from now on. Peak end effect Presenter Your customers also assess the contact you have with them based on the Peak-end Rule . They think back to the last moment of contact and the moment you helped them particularly well or badly. That is valuable information. Do you see that customers get completely stuck with the registration form on your website and emotions drop to freezing point?

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