Product Owner is the professional in charge of maximizing the value of a solution generated in companies from agile methodologies. Ana Arboleda Mar 13, 20 | 5 min read what does a product owner do To ensure the success of any project, it is essential that you have well-defined roles in all important areas. As we already explained in our article on the Scrum methodology , there are three fundamental roles for those who put this working method into practice: Scrum Master, Product Owner, and team. On this occasion, Ecuador WhatsApp Number List we will describe what are the characteristics of the Product Owner and what functions he fulfills. Do you want to know more about it? So, keep reading. What is a Product Owner? Specifically, the Product Owner ensures that the Scrum team adds value to the business in question . He represents stakeholders or interested parties. It is responsible for obtaining the maximum possible value at the minimum cost.
He is also responsible for the product portfolio, known as the product backlog or Product Backlog. For this reason, it understands the needs of users within the business. What is the importance of the Product Owner? The figure of the Product Owner is key in agile projects. That is, those that require flexibility and speed in their execution. This is because today the needs of people change at a dizzying rate, and companies must respond to these requirements in the shortest possible time. If the Product Owner does not perform his functions properly, the entire project could be compromised. How is a Product Owner different? This role is also known as the “voice of the customer”, since it not only understands the requirements of the company, but also of the users. During his tenure, the Product Owner faces many challenges. For example, transforming customer ideas into tangible products. Prioritizing certain functions over others is not an easy task. It involves making big decisions, and then convincing all parties involved .
Therefore, this person must have confidence and full freedom in their work. Only then will it be able to adequately perform its role. What are the differences between a Product Owner and a Product Manager? Generally, the responsibilities of the Product Manager focus on the following: manage KPIs ; prepare reports; accounting for the results and responsibility for the final result. For its part, the Product Owner’s activities focus on: take care of the Product Backlog, what it contains and the development of the product; budget management; product result measurement. Although they may have similarities, both roles have important differences, especially in the Scrum methodology. In this article we explain more about the characteristics of the Product Manager . What are the functions of a Product Owner in agile projects? In the execution of agile projects, the Product Owner normally has the following responsibilities: determine the general requirements and initial activities of the project; represent the users of the product ; seek and secure the financial resources that the project requires to start and develop; analyze the viability of the venture; ensure that the product is delivered; develop and establish criteria for accepting user stories; approve or deny deliverables. What skills should a good Product Owner have? As we explained before, the Product Owner is the key person in any agile project and helps deliver solutions .
Serves as a link between the company and the development team. They carry the vision of the product and what needs to be developed, in addition to managing user comments. Now, in general terms, for his management to be successful this person should have the following qualities that we explain below. Many of them are part of the job skills that a 21st century professional must have . 1. Communication Communication between all team members is the most important skill for any project to be successful. The team has to be transparent and work together to achieve a common goal. It is important that all members are open and communicate effectively. However, the communication of the Product Owner has to adapt to different types of ways of being and departments. If the parties involved do not communicate effectively, things may not end in the best way. 2. Commitment The Product Owner must commit to the project, the vision and the business. He must be present at all meetings, work with all team members and ensure the success of the management. 3. Being able to say “no” It is important that this individual manages feedback from the company and guides the development team forward. Most of the time, you will have to say “no” to members of the organization and their suggestions. Otherwise, the entire process will take too long, the project will lose focus, and the proposed solution may not solve the identified business problem. Therefore, it is important to communicate effectively and say “no” without discouraging, discouraging, or disrupting the business.
4. Vision of the macro scenario In relation to communication, the Product Owner must clearly share the vision between the small items of the order book and the larger business objective. This person has to align the vision of the product and the needs of the company. 5. Interest in knowledge The Product Owner should always have a keen interest in asking the following questions:Why? , by the company How? , from the development team. By asking the team these questions, you better understand the business rules and can create a proper vision of what the end product should be. 3 key metrics to measure Product Owner performance 1. Reported production issues One of the responsibilities of the PO is to report failures and limitations of the production process in the first 30 days after the day the project was launched. This is an indicator of the overall quality of the equipment and product. A good Product Owner will minimize this metric. 2. Implementations in OFF mode (count of technical implementations)A measure for teams employing alternate roles that targets the Product Owner’s ability to deliver value on time.
Consistent “technical” implementations do not provide any real benefit to the end user and should be considered a point of concern for the team. Product Owners who keep this measure low demonstrate good management of the product roadmap and have anticipated the end user’s need. 3. Return value of effort It is a percentage measure of the amount of value delivered per unit of team effort. Are you delivering quick wins and capitalizing on big bets? Product Owners who prepare backlog with value delivery in mind will seek to show positive gains on this metric, because they know that their primary responsibility is to consistently, efficiently, and profitably improve the user experience . All this work ensures that the Product Owner is successful in his career and, consequently, in the project developed within the business. I hope this post has been of great help to you. If you want to know more about the subject, enter our article on Product-led Growth and learn about one of the most important strategies that revolve around the product. Share