All or, almost all, at some point we have visited or bought something in an electronic store. However, ecommerce did not appear out of nowhere. Jesus Cardenas Apr 18, 20 | 7 min read e-commerce history timeline In this content, we have compiled the most important information about the history of electronic commerce , Uruguay Phone Number List its evolution in Latin America and what the future of this sector promises. The beginnings of the history of electronic commerce go back to times that you can not imagine. What you see today as a virtual store is the latest evolution in a long line of innovations and development. And, for all those who are part of the industry and who consume it, it is essential to understand where it comes from, to visualize what it can become in the future. Good reading! What is the history of electronic commerce in the world? It is very likely that you think that the history of electronic commerce is closely associated with the Internet. Today that is a reality, but in the beginning, it was not like that. Next, you will see the timeline of the electronic stores.
Everything was born from catalog sales Surely you did not imagine it, but the first step that was taken for what we know today as ecommerce , on the planet, was sales by catalogs in the 20s and 30s of the 20th century in the United States. This business model broke with everything established, because it allowed consumers to order their favorite products without leaving home. Here the industry realized that the consumer wanted to buy, but with the comfort of avoiding going to a physical store and taking the products home with them. The phone was no longer just to talk to loved ones Catalog selling evolved thanks to the expansion of the telephone throughout the United States. And what was used as a means of communication with family and friends, became the marketers’ master tool . Telephone orders changed the business model of many companies, as they were able to understand that there was a real and abundant market in this sector, and that traditional methods were not the only way to make money. The first credit card In 1914 the money transfer company,
Western Union, launched this financial tool on the market. But it was not until the 1950s, with the popularity of telephone purchases, that the public realized its value and usefulness, since they did not have to be present or have physical money to pay for their products and services. The real start of ecommerce In 1960, a tool was invented that would change everything. The Electronic Data Interchange or EDI, a platform that made it easier for companies to transmit financial data electronically, such as purchase orders and invoices. This stage was essential for catalog and telephone sales thanks to the emergence of telesales. Where, between TV shows, product demos were shown and consumers were allowed to call in to order these products and pay for them with credit cards. The electronic modernization of the catalog At the end of the 70s, the Englishman Michael Aldrich created a revolutionary concept, which consisted in connecting a modified domestic television via telephone to a multi-user computerized processing line. In other words, it succeeded in making the first electronic computerized sales transactions .
Its technology was applied in countries such as Ireland, Spain and the United Kingdom in the first B2B financial transfers (Business to Business), where companies could buy and sell tourist packages, rent, sell and buy cars, make money loans, access credit history, among others. The internet came to embrace it all The World Wide Web or, the “hypertext project”, initiated by Tim Berners and Robert Cailliau and the lifting of the restrictions of the Internet in 1991 for commercial use , were the milestones that allowed the real and evident jump of the history of the e-commerce to what we can see today. Websites such as eBay, Amazon, which remain operational today and, not only that, are undisputed leaders in the industry, were the last step for the consolidation of ecommerce as a viable, profitable and exponential business model, adding methods of delivery as drop shipping . What we can see is that the history of electronic commerce began thanks to innovators realizing that the consumer needs simpler and more comfortable purchasing methods. In this sense, sales and marketing models were created that bring stores to homes and offices, and innovations such as voice-commerce today.
However, in our region it was not the same as in the United States and Europe. Do you want to know how it was? Continue reading! Timeline of Electronic Commerce in Latin America Consultants, such as Nielsen , show the growth potential of ecommerce in our countries. According to them, Latin America is the second region with the highest annual growth, both in sales and in Digital Marketing campaigns , only behind Asia. But how did all this happen? Next, how e-commerce started in our countries. The internet at home The real explosion of opportunities for electronic commerce in Latin America occurred at the end of the 20th century, with the emergence of portals such as Mercado Libre, which is a unicorn company born in Argentina. In our region, the Internet at home was not a conventional element until 2012.
In fact, its use, even in these times, does not reach more than three thirds of the population. Brazil and Mexico as industry standards These two countries are the main electronic commerce markets in our region, having, according to reports such as Statista’s , a commercial exchange of USD $ 16.5 and 7.2 billion respectively. The combination of the markets of Brazil and Mexico , with respect to other Latin American countries is more than 60%, according to the same study. Trust as a method of growth For Latino online markets, perhaps the greatest difficulty in growing during their early days was the general public’s mistrust of online shopping. For a long time, scams were seen everywhere and this put a lot of discouragement in the market during the 90s and the beginning of the millennium. However, a study published by Latin America Business Review says that about 87% of Internet users in our region have used the Internet to buy and feel confident about it. In addition, when asked about the intention to buy again in electronic stores, the figure reaches 97%.
As you can see, the history of electronic commerce in Latin America is not very different from the rest of the world, taking into account that in the countries of the region the expansion and use of the Internet as a domestic resource came very late compared to the United States, Europe and Asia. What are the trends for ecommerce in the future? In principle, with the worldwide popularization of the smartphone, virtual stores have had to change their strategies to have the greatest possible presence and notoriety. Here are the main ecommerce trends : Multi-stores Impact the markets of several countries is already a necessity in the sector. That is why multi-stores will be the strategies to attack different nations or markets . This is especially beneficial for companies that want to serve different niches without breaking up. And where a single product and database can be used are multiple storefronts.