We cannot neglect the optimization of the images that we will use in our WordPress blog. In addition to improving the user experience, this practice increases the efficiency of SEO strategies. In this article, we’ve rounded up 12 extremely simple ways to optimize images for the web. Ivan de Souza Apr 4, 20 | 8 min read how to optimize images for web Belgium WhatsApp Number List The production of material for blogs is one of the most used practices by companies that invest in Content Marketing . It is a great channel to diversify the type of publications, integrating texts with videos, gifs, images, among other possibilities. Visual content is critical to the visitor experience and therefore image optimization in WordPress directly influences the efficiency of the strategy. Ignoring this step is detrimental to SEO , as it can delay page loading , make it difficult to display content, and consequently affect search engine rankings . So that you don’t have to face this kind of problem, we produced this article with 12 essential plugins to optimize images for web in WordPress.
Continue reading! 12 tools to optimize images for the web 1. Imagify Image Optimizer Imagify is widely recognized for its interface, considered aesthetically attractive and extremely intuitive to use . On the home page, we have access to everything the tool has to offer us, which makes the experience simple and efficient . The main function of the plugin is to compress images while maintaining their quality. To do this, you must use the compression level indicated as normal. There are two other levels: aggressive and ultra .
Because they are more powerful, these levels slightly alter the quality of the visual content , but on the other hand, they drastically decrease its size. The plugin also has an interesting option: all images sent to the library are automatically optimized, which makes the process much more effective. The price is calculated based on the size of the files you are going to compress. There are monthly plans with a minimum value of US $ 5 for 1 GB and a maximum of US $ 69.99 for 50 GB of data per month. 2. Optimole Optimole is a plugin to optimize images for the web that works 100% in the cloud , which means that it does not overload your server . Its operation is largely automatic. Simply create your account, upload the images you want to optimize, and the plugin will do the rest of the work. Personalization, of course, is also possible. After Optimole performs automatic optimization, you get access to the images in the control panel where you can modify the size, quality and other characteristics of the file. The tool offers the ability to track and monitor the images, providing detailed information about the optimization process and the amount of space that is saved.
How much? If you want to work with less than 1 GB per month, good news: the service is completely free . If, on the other hand, you need more space, you can hire one of the following plans:personal: U $ D 9 per month with a limit of 10 GB; business: U $ D 29 per month with a limit of 50 GB; custom – 750+ GB per month worth of match. 3. Smush Image Compression and Optimization Smush , one of the most popular plugins on the market, is also proud to have won the best image compressor and optimizer competition twice in a row. The application offers the option to optimize old and new photos. Thus, it guarantees that even images posted some time ago will benefit. Smush allows the user to optimize an unlimited number of images free of charge, as long as they do not exceed 1 MB each. In case you need more capacity, there is a plan of U $ D 49 per month to obtain the PRO version. 4. EWWW Image Optimizer Among all the plugins on this list, EWWW is perhaps the least attractive interface. Even so, the application stands out for allowing images to be optimized for the web in JPG, PNG, GIF or PDF formats . You can opt for more aggressive compressions, which alter the quality of the image, or less aggressive, which maintain the original quality. Unlike many other competitors, EWWW Image Optimizer performs optimizations on its own server, avoiding wasted time when transferring collections from one server to another. In addition, the application is completely free. You will only need to spend money if you want to use another server for the optimization process, which is not necessary. 5. ShortPixel Image Optmizer Short Pixel has a very similar interface to Imagify, but adds some tabs for advanced functionality.
From the moment of installation, all images sent to your library will be automatically optimized. You can also enable bulk optimization, which handles previously posted images. Short Pixel offers a monthly courtesy of 100 free images. In case you need more than that to boost your website , there are a variety of plans. The cheapest one costs U $ D 4.99 dollars and allows the sending of up to 5000 files. 6. Compress JPEG & PNG images by Tiny PNG Looking for a basic and efficient plugin? Tiny PNG may be the solution. With an extremely simple interface, it only takes a few seconds to start working. Tiny PNG does not set a size limit for each optimized file and offers 500 free uploads per month. After that, each image will cost 9 cents. 7. CW Image Optmizer By processing all images on its own server, CW Image Optmizer ensures fast loading of your website and reduced use of broadband resources. Like other plugins on the list, CW allows automatic optimization of all new files, as well as those that already existed prior to installation. The difference of this alternative is the Littleutils application, a popular Linux tool that brings improvements to your WordPress experience. 8. Optimus Optimus focuses its services on optimizing large files without loss of quality. According to its developers, it is possible to achieve up to 70% reduction of the file, while maintaining its characteristics. Once activated, the plugin transfers all images to its own server before returning them at their new sizes.
As this optimization takes place in the background, the work of the website developer is not affected by any interference. Like any good service, Optimus offers data for evaluation, how much each image was reduced, which allows you to know how efficient the procedure was. The plugin has a free version with no upload limit, but it restricts each file to a maximum of 100 KB. These contents may also interest you: CDN: discover the advantages of a content distribution network on your website Complete guide to WordPress hosting, so you can choose if it is the best for your website WPO: know the best practices guide to boost the technical performance of your website9. SEO Friendly Images As the name implies, this plugin has a total focus on optimizing images for SEO, that is, it seeks to make them more attractive to search engines . As it does? SEO Friendly Images works directly with the ALT and TITLE attributes of an image.
ALT is the short description of the image for the search engine and therefore a key factor for ranking in image searches. TITLE, on the other hand, is simply the title of the figure that will be displayed to users, making it easier to understand. With the installation of the plugin, the ALT and TITLE attributes of all images are optimized to rank better in search engines. Also, images that do not have these attributes will be automatically updated so they can be included. 10. Imsanity Do you upload huge images and have a hard time resizing them manually? Here is the solution. Imsanity is configurable to limit the height, quality and width of the images. If one of your uploads exceeds the set limits, the plugin will automatically resize the file. 11. Hammy If you have any notion of Digital Marketing , you have undoubtedly already heard about how important it is for our website to be responsive in order to promote visitor engagement .
This concept has to do with the ability to view content on any device, be it a desktop computer or a smartphone. Hammy was developed to make your website meet this goal in the best way . The plugin takes your images and creates versions of different sizes. Therefore, when a visitor accesses your page, they see the most appropriate version for the screen they are using. This is a crucial factor for user satisfaction, especially when accessed through mobile devices. 12. Media File Renamer Another plugin that pays full attention to SEO optimizations is Media File Renamer . With it, you can easily change the title of your content, which may be necessary to improve your positioning in search engines. Best of all, the tool automatically changes the links to these files in existing posts. That way, you just need to focus on finding the most appropriate title, knowing that the rest will be done by the app.